H&M unveils its next spring collection in partnership with Rokh
This is THE collection to absolutely have in your wardrobe this spring! The ready-to-wear brand, H&M, invites Korean designer Rok Hwang (Rokh) for a limited collection of essential items. Mugler, Rabanne, Simone Rocha,… Since 2017, H&M has been unveiling new collections, in very limited quantities, and in collaboration with renowned fashion designers around the world. For this spring, H&M calls on Rok Hwang, artistic director of its brand: Rokh. “We have been following Rok’s work for several years now. He has thus developed a truly unique point of view, and an immediately recognizable aesthetic,” explains Ann-Sofie Johansson, creative director of H&M collections. Originally from Korea, raised in Texas and trained in the UK, Rok Hwang's style is instantly intriguing. It subtly combines delicacy, elegance but also timelessness. The resulting pieces are both conceptual and avant-garde, while remaining imbued with refinement. View this post on Instagram A post shared by ROKH (@rokhofficial) After contributing to some of the most sought-after brands in women's fashion,…