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Presentation > Target and audience
Readership
As the leader on the tourist market, Paris welcomes international and French, business and leisure customers.
Key figures *
* The most visited city in the world:
27.8 million visitors per year.
*
The leading congress city in the world :
400 trade shows, 380 congresses
10 million visitors
100 000 companies exhibiting in the city
* Prestige hotels :
6.6% rise in the number of four-star hotels customers
Turnover in 2005: more than 2 billion Euros
*source: PCVB 2005
paris select book enables you to reach this target
Profil du lectorat
Reader profile
source : OTCP 2005 - MKG Consulting
Country of origin:
-65% foreign tourists
-35% French tourists
Sex:
-60% women
-40% men
Tourism type:
-46% business
-54% leisure
Distribution of spending per nationality, in percentage:
Leisure tourism
|
Shopping |
Visits |
restaurants |
Chinese |
32 |
12 |
16 |
Americans |
19 |
12 |
23 |
British |
23 |
18 |
19 |
Japanese |
31 |
12 |
16 |
Spanish |
19 |
18 |
19 |
German |
24 |
13 |
22 |
Russian |
20 |
9 |
20 |
Italian |
10 |
11 |
22 |
French |
27 |
13 |
20 |
Business tourism
|
Shopping |
Visits |
restaurants |
Americans |
19 |
11 |
19 |
British |
12 |
10 |
21 |
Spanish |
17 |
10 |
21 |
German |
13 |
8 |
21 |
Italian |
15 |
10 |
23 |
French |
22 |
8 |
20 |