A young Parisian house, Djula quickly established itself as a benchmark in the industry thanks to its superb ethical jewellery. Collections that take up the codes of traditional jewelry, while following the latest trends to the letter.
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The story
At the instigation ofAlexandre Corrot, Djula constructs its collections as true works of art. In its beginnings, in 1997, the brand was centered on costume jewelry before turning to jewelry in pure and graphic lines.
The idea? Offer diamond jewelry but at affordable prices that can be worn on a daily basis. In other words, a way of disembourging the big names of Place Vendôme.
The first store opened on rue des Saints-Pères in the heart of Saint-Germain-des-Prés. A first setting which will be quickly followed by others, in the chic districts of the capital: towards the Madeleine, Saint-Honoré, Haussmann, Passy...
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house values
Beyond the codes of traditional jewelry, the spirit of this jewelry store is that of a young Parisian house that sets trends while adopting a ethical. Indeed, Djula is committed to knowing the origin of the precious stones in its jewelry and only chooses those from conflict-free areas. This responsible choice is in line with the brand's attention to not employing young children. Quality is also one of the important values of the house since Djula only uses 18 carat gold and diamonds of exceptional beauty, which will then be cut in the shape of 'pear', 'marquises' or 'baguettes'. '.
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Collections
In terms of creations, Alexandre Corrot draws his inspiration both from the artists he meets and through museums, his travels and fashion. Fascinated by the retro era of the 20s, the designer brings up to date bracelets, rings, necklaces and vintage earrings combining finesse, modernity and charm of yesteryear. Thus, the Djula collections can be "glam-rock", pay homage to "barbed wire" or take a leap in time evoking Art Nouveau... Jewels that can be combined with the past as well as the present. Since 2019, it's the beauty Barbara Palvin who was chosen as the new face of the brand.
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Brand followers
Djula imagines pieces for all women, both those with a bourgeois style and rock-chic. A few years ago, during a visit to Paris, Celine Dion discovered the boutique on rue St-Honoré. It was love at first sight and following this meeting, Alexandre Corrot decided to conquer the United States. Across the Atlantic, it opens flagships in New York and Los Angeles. It's the beginning of the American dream, all the VIP's swear by Djula, both great voices like Beyoncé, Rihanna, Lady Gaga and Jennifer Lopez and renowned actresses (Julia Roberts, Jennifer Lawrence, Gwyneth Paltrow).
The Kardashian sisters and Michelle Obama are also among the big fans of the brand and don't hesitate to wear the designer jewelry both in everyday life and on the red carpet.
In just a few years, the French designer has succeeded in instilling the French touch on the Californian coast. A great success story!
Djula, 269 rue Saint-Honoré, 75001 Paris. 01 44 86 08 56. All the other shops on djula.fr
