Ethics is chic! And that, the fashionsphere has understood this since even in the sneakers department, there are more and more eco-responsible alternatives... As pretty as they are comfortable, these sneakers represent the new stars of our dressing room, embellishing each of our outfits with a little sporty touch. Here are our favorite places to choose green sneakers, without losing style!
The pitch : Standard bearer of responsible fashion since its beginnings (2001) Stella McCartney continues to offer alternatives to animal materials for its collections. Latest creation: the first vegan Stan Smith!
The green touch : For her sneakers, the English designer combines sportswear fashion and couture spirit by using materials guaranteed without animal cruelty: organic cotton, "sustainable" viscose (developed from natural fibers from forests managed in an eco-responsible way) or even recycled polyester.
The pitch : Created in 2004 by two former students of HEC, the French brand Veja is the true pioneer in the field of eco-responsible sneakers.
The green touch : Made with respect for fair trade in Brazil – FLO-Cert Audits label / Max Havelaar fair trade certification – the house uses organic cotton, chrome-free and vegetable-tanned leather (from cattle breeding in the Amazon), natural rubber and even recycled polyester. The founding duo follow their greenhouse gas reduction policy to the letter and in addition to their ethical and environmental commitments, the brand has a particularity that sets it apart from its competitors: it spends no budget on advertising and marketing. .
The pitch : The brand with literary sweatshirts has made responsible fashion its spearhead and has been advocating 'slow fashion' since its creation in 2014. Four years later, Balzac even launched a TPR (Always More Responsible) 'program' ) trying to stick to it as much as possible.
The green touch : In addition to using ecological, less polluting materials, such as Tencell Lyocell and organic cotton, Balzac practices the recycling and reuse of fabrics to create their new collections.
The pitch : The sneaker brand was created by two friends who wanted to honor traditional Vietnamese know-how. In their collection, each of the patterns represents an emblematic place in Vietnam.
The green touch : N'Go Shoes only uses leather tanned from natural materials. The weaving is done by hand, thus supporting the traditional know-how of Vietnamese artisans from ethnic minorities. The brand also helps to finance schools enabling the education of children in the poorest and most marginalized regions and villages of Vietnam.
The pitch : Little news in the world of sneakers, the brand of the Italian Umberto de Marco wants to be both ecological and luxurious.
The green touch : Certified Vegan by PETA, these sneakers promote organic and renewable products. They are handmade in Italy from bio polyols, recycled polyester, natural resin, recycled rubber and foam scraps. 100% eco-friendly, they feature hemp laces.
JULES & JENN
The pitch : Created in 2016 by a couple of passionate travelers, JULES & JENN offers responsible fashion shoes and accessories at an affordable price by choosing a short circuit.
The green touch : The brand has its collections manufactured in Portugal or Spain and uses traceable European raw materials. For their leather pieces, they use leather tanned in Europe, respecting the strict environmental standards in force. We also like their total transparency on the final price.
The collaboration we love: Reformation x New Balance
The pitch : Launched in 2009 by former top model Yael Aflalo, Reformation offers very attractive eco-friendly fashion, prized by the most fashionable fashionistas. So when the brand wanted to set foot in the world of sneakers, it simply chose to collaborate with New Balance, to join forces and push the limits of innovation.
The green touch : Results ? The five pairs from this collab are made from eco-friendly materials: recycled polyester for the linings, chrome-free tanned suede and inserts made of EVA foam and BLOOM algae, which contribute to the environmental sanitation.