The cosmetics industry has understood this well, consumers are more and more sensitive to brands that are committed and respect the environment. Thus, a large number of firms are mobilizing, multiplying operations in favor of various associations. Focus on our 7 favorite cosm'ethical brands, to take care of yourself but also of the planet...
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Lush
The pitch : Green enthusiasts know Lush all too well. Born in 1995, the English brand offers cosmetics made from fresh and organic fruits and vegetables, in cornflake packaging. The house is also cruelty free and regularly launches campaigns against animal testing, their detention in circuses...
The green commitment : If for the last climate march, the Lush factory had closed its doors to show its support, the committed brand recently created the "Naked" concept, offering products without packaging, thus avoiding pollution and wasting paper.
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L'Occitane
The pitch : Since its creation in 1976, L'Occitane has been committed to respecting the environment, preserving biodiversity and reducing its carbon footprint by focusing on non-polluting natural ingredients.
The green commitment : L'Occitane has 6 clear commitments focused on protecting our precious planet and respecting people:
– Respect biodiversity, in particular by using traceable ingredients from sustainable sources. Support producers by creating fair trade for them, by 2025.
– Reduce waste: L'Occitane advocates the 3 Rs, 'Recycle, reduce, react'. The brand sells eco-refills and offers a recycling service in several stores.
– Promote female entrepreneurship: Thanks to their work in Burkina Faso, the women who supply them with shea butter have gained in independence. The L'Occitane Foundation helped them access microloans, literacy programs...
– Fight against avoidable blindness: In partnership with NGOs and UNICEF, L'Occitane provides access to screening and medical care to prevent blindness in children.
– Celebrating craftsmanship by working with local artisans on a regular basis.
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Guerlain
The pitch : Since its beginnings (in 1828) Guerlain has placed nature at the heart of its brand. No surprise then when in 2007, the LVMH group brand launched “In the Name of Beauty”, a sustainable development program to make the world more beautiful and responsible.
The green commitment : Guerlain is committed to protecting one of the planet's most precious treasures: the bee. Thus, "In the Name of Beauty" has 4 key issues, biodiversity, sustainable innovation (eco-design and 'clean beauty'), the climate (carbon neutrality objective by 2028!) and solidarity.
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Caudalie
The pitch : Founded in 1995, Caudalie relies on the benefits of vines and grapes from local vineyards. All this, combined with 100% natural ingredients. After all, the brand's credo speaks for itself: “Give back to nature a little of what it gives us every day”.
The green commitment : For 8 years, Caudalie has been part of the international movement “1% For The Planet”, which invites companies to donate 1% of their annual turnover to environmental causes. The house has therefore paid 10 million euros for reforestation, the marine ecosystem and coral reefs, by partnering with global organizations such as WWF, National Forest Foundation (USA) or Trees and Landscapes (France) .
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Melvita
The pitch : For more than 30 years, the French brand Melvita has been offering treatments, creams and other oils with natural, organic and responsible compositions.
The green commitment : The brand favors short (and fair) circuits in order to limit its impact on the planet as much as possible. It is committed to protecting nature and bees through various sponsorship actions.
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Klorane
The pitch : The Pierre Fabre brand has made botany its spearhead to develop very gentle formulas, which cross generations without ageing… Its shampoos (including the dry ones!) and its cornflower floral water have become real musts French pharmacies.
The green commitment : The brand has its own foundation, the "Klorane Botanical Foundation", which works for reforestation, with the aim of preserving fresh water, and fighting against the drying up of soils and the water tables which are depleted.
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Benefit Cosmetics
The pitch : Created by Jean and Jane Ford in the 1970s, the American brand Benefit Cosmetics was first specialized in the beauty of the eyebrow before experiencing worldwide success with its Hoola powders and other highlighters.
The green commitment : Since eyebrow waxing is in the very DNA of the brand, Benefit launched the 'Bold Is Beautiful' program a few years ago. Every year, in May, the firm donates 100% of the profit from its eyebrow waxing services to two associations. These are ForceFemmes, whose mission is to support women over 45, both in their efforts to return to work and access to care, and "Belle & Bien", which organizes beauty workshops for women with cancer.
By Melanie Hroorakvit
