50 years after its appearance in the columns of the daily France Soir, Smiley moved to the Galeries Lafayette to celebrate an anniversary more festive than ever.
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Smiley's Story
Smiley was born in 1971, when the journalist Franklin Loufrani imagine it, to accompany the good news, in the columns of the French newspaper France Soir. Having become over time the figurehead of a generation of new optimists, Smiley's influence extends to a myriad of fields. Music, social movements, popular culture… 50 after its creation, Smiley shapes the way we perceive happiness and express it through iconic products around the world.
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An anniversary event within Galeries Lafayette
Thus, since the 21 February and until 3th April next, Smiley packs his bags at Galeries Lafayette to celebrate his 50th birthday ! On the program: creative collaborations in fashion, beauty, design and gourmet, exclusive offers, immersive animations and 100% feel good experiences…
Notice to riders and other gamers! In the atrium of the Homme store, you will discover a skatepark and a "Gaming Area" offering Neo Legend arcade games (designed especially for the event) as well as baby foot originals Rene Pierre and an immersive photocall inspired by the universe of Smiley. To register and test the skate ramp x Impala experience, it's here.
Galeries Lafayette and Smiley celebrate optimism and invite each visitor to take the time to smile everywhere in France. But also online, on Galerieslafayette.com !
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Gourmet creations exclusive to Le Gourmet
Shopping (or skateboarding…) sucks! So, head to Galeries Lafayette Gourmet for a gourmet break. At the house of DALLOYAU, on the ground floor, you can taste one of the 3 creations featuring Smiley. Indeed, we find a opera house - the flagship dessert of the house since 1955! - a box of macaroons and chocolate bars, which is adorned with the happy face of Smiley.
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Super desirable collector's products offered in a pop-up
In addition to all these animations, Smiley creates the event with " 50 for 50 ". This pop-up installed on the ground floor of Galeries Lafayette Paris Haussmann contains a selection of 50 iconic brands. These have been carefully handpicked… by Sarah Andelman herself! The co-founder of the store Colette has selected collector's items or capsule collections, stamped with the anniversary logo designed by the artist Mr André.
Cashmere hoodie, Michael Kors bucket hat, t-shirts, skirts, make-up palette or even Karl Lagerfeld designer sweater… Not to mention all the goodies: notebooks, water bottles, mugs… They all revisit the emblematic universe of Smiley. Gems to discover exclusively at pop-up !
The brand Galeries Lafayette itself also develops an exclusive collection for Women, Men and Children. To be found in all Galeries Lafayette stores (France and international) but also on the e-shop.
50 years of Smileys in all stores Galeries Lafayette, in France. From February 21 until April 3
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