The beginning of summer generally marks a dressing room switch. At the first rays of the sun, we relegate warm coats, lined boots and other cashmere sweaters to the back of the closet. to make room for trench coats, blouses light and dresses in soft spring hues. To spruce up your dressing room in this new season, Paris Select has selected 7 brands that the most fashionable Parisiennes are slipping under their coats.
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Rochas
For the first time in its history, the legendary Parisian fashion house Rochas opened a store in its own name, in the heart of Saint-Germain-des-Prés. By entering this new box from the rue de Grenelle, we discover a chic boudoir. Velvet sofa, mottled rug, old tiles, stone wall facing another in anthracite... A decor that makes you want to spend hours trying everything! On the racks: silk chiffon skirts, sequined tops, oversized coats and leather boots… Glamorous nuggets, truly ultra-desirable.
Rochas, 31 rue de Grenelle, 75007 Paris. 01 43 25 92 29
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Pom Pom Paris
Freshly inaugurated last summer, Pom Pom Paris is the first store of Lola Rykiel. The decor mixes French insouciance with New York sophistication. The granddaughter of Sonia Rykiel offers T-shirts with rhinestone messages, sequined tank tops and other super comfy leggings. The ideal uniform for the Parisienne who doesn't take herself too seriously!
Pom Pom Paris, 8 Rue de Grenelle, 75007 Paris.
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Safe Urban Concept
In a superb raw setting, Elodie Ajalbert imagined Safe, concept store focused onenvironmental consciousness with on the program: fashion, beauty, coffee shop, art gallery and a program of highly desirable happenings. Suffice to say that this incubator of emerging labels deals really stylish pieces. Gender neutral hoodies, upcycled pleated pants from Garçonnes, fluffy bucket hats from Numéro 6 and cool streetwear from Common Paris.
Safe Urban Concept, 11 rue Commines, 75003 Paris. 01 42 71 42 90
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Chichi Castelnango
A label already well known on Instagram with some 137K followers, Chichi Castelnango has inaugurated its first setting, absolutely sublime with its powder pink frontage and its pretty cozy cabins. On the rue de Poitou, this new boutique in the Marais offers precious lingerie and slews of jewelry, selected by the duo of sisters Mathilde and Victoire. The bras (designed for all morphos) are designed in Paris and made from French and Italian materials. They are made by seamstresses in Morocco, in a handpicked workshop.
Chichi Castelnango, 37 Rue de Poitou, 75003 Paris. 01 73 71 28 32
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Flora House
Flora House wants to be the new temple of slow fashion in an ultra-desirable version. Whether in cotton, linen, embroidered or lace, Flore recovers superb old sheets (from the 60s to the 80s) then upcycles them to give them a second life, in the wardrobes of the most stylish Parisians. Blouses, dresses, removable collars, small bags and cushions... We like: the space devoted to made to order (within 3 weeks) like the old fashioned way!
Flora House, 45 Rue Charlot, 75003 Paris. 01 42 78 42 48
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The Frankie Shop
After having conquered New York, it is in Paris that The Frankie Shop put down your suitcases full of treasures unearthed from all over the world… Located rue Saint-Claude, this shop is a real Ali Baba's cave for fashionistas looking for trendy pieces. The goal of this multi-brand? Unearth brands from American, Danish, Hungarian or even Korean designers, unknown to the general Parisian public. Their common denominator? Minimalist, original, good quality and above all “spot price”. It's a fact, here, you only find unique and singular pieces.
The Frankie Shop, 14 Rue Saint-Claude, 75003 Paris. 01 49 96 52 39
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Nivose
Nivose was born at the foot of the Alps in 1933, quickly becoming the reference brand for shippers traveling through the Himalayas and other Lapland. The French house has just set up its very first store, designed as a real high-altitude house, in the heart of the Marais. On the program: ultra-couture down jackets and parkas. To protect yourself from the wind, opt for the brand's thin down jackets and stylish windbreakers.
Nivose, 38 Rue Sainte-Croix de la Bretonnerie, 75004 Paris. 01 43 37 72 73
Read also: Fashion: the 10 timeless pieces of the Parisienne
