From Future: cashmere that breaks the codes
This season, a brand new brand has just appeared in the fashionsphere and it continues to make followers! Created by the co-founder of Kookaï and his two children, From Future rethinks and democratizes the famous cashmere sweater. From Future is a real family story, as we like them. At the head of this brand specializing in cashmere, Philippe de Hesdin, co-founder of Kookaï, who embarked with him in this new adventure with his two children, Thomas and Pauline. While the former takes care of the financial and development part, the latter is in charge of styling and production. A real family business! The promise of From Future? Combine the best quality material (cashmere from the Gobi Desert, Inner Mongolia) with modern cuts and very affordable prices. To succeed in this challenge, the fine team decided to reduce their margins and eliminate intermediaries rather than reducing the quality of their products. An economic model that ...
