Point Physique: the concept store that creates style
A real ray of sunshine on rue du Four, this concept store opened in September. The welcome by its founder and the creators is warm. The space, bright, refined, draped in gaiety. A sparkling and toned down window, an orange blind, pieces by emerging or established designers… Here, you feel caught up in a whirlwind of creativity. Open your eyes wide, nuggets await you! Meeting with Noémie, hostess. How was the designer concept store point Physique born? "With several years of experience in the organization of fashion shows for major houses, I wanted to bring together emerging fashion and lifestyle brands that have things in common: eco-values responsibility, a taste for beauty and well-made, but also a top-of-the-range price positioning in a beautiful, bright, colorful and warm boutique. A place that brings them together and resembles them. Could you introduce yourself to our Parisian-chic readership? “Passionate in everything I do! This sentence reflects who I am. Physical point me …