{"id":137157,"date":"2024-09-04T14:13:23","date_gmt":"2024-09-04T14:13:23","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/04\/bella-hadid-becomes-the-global-face-of-chopard\/"},"modified":"2024-09-04T14:23:30","modified_gmt":"2024-09-04T14:23:30","slug":"bella-hadid-becomes-the-global-face-of-chopard","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/04\/bella-hadid-becomes-the-global-face-of-chopard\/","title":{"rendered":"Bella Hadid becomes the global face of Chopard"},"content":{"rendered":"\n<p>After a long collaboration with Julia Roberts, <strong>Chopard<\/strong> has unveiled <strong>Bella Hadid<\/strong> as its new global muse.\nThe supermodel and influencer, already close to the brand through her appearances, now embodies the image of the Swiss house on the international stage. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Bella Hadid and Chopard: a new luxury collaboration<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_bfkSIyNkJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C_bfkSIyNkJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g 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post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C_bfkSIyNkJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by Bella \ud83e\udd8b (@bellahadid)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Chopard&#8217;s decision to choose <strong>Generation Z icon<\/strong> Bella Hadid reflects a desire to appeal to a new, younger, connected audience.\nWith over <strong>60 million followers<\/strong> on social networks, Bella is a powerful marketing lever, an essential quality for a luxury brand seeking to remain relevant in an increasingly digital world.\nShe has already collaborated with prestigious houses such as <strong>Dior Makeup<\/strong>, <strong>Swarovski<\/strong>, and <strong>Saint Laurent<\/strong>.  <\/p>\n\n<p>The choice of Bella Hadid is part of <strong>Chopard&#8217;<\/strong> s wider strategy to rejuvenate its image, particularly through social platforms.\nBella, with her aura and elegance, perfectly embodies the <strong>Chopard woman<\/strong>, according to Caroline Scheufele, co-president of the brand.\nThe announcement came shortly after the end of the collaboration with <strong>Julia Roberts<\/strong>, who also made history with her jewelry campaign.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A growing influence in the world of luxury<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"826\" height=\"1101\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.23-edited.png\" alt=\"\" class=\"wp-image-137144\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.23-edited.png 826w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.23-edited-221x295.png 221w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.23-edited-768x1024.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.23-edited-372x495.png 372w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"1167\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited.jpeg\" alt=\"\" class=\"wp-image-137135\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited.jpeg 875w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited-221x295.jpeg 221w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited-844x1126.jpeg 844w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited-768x1024.jpeg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/875-875-chopard-bella-hadid_3cd4bb29991104d4bf35bd43c365ca3a-edited-372x495.jpeg 372w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"844\" height=\"1125\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.00-edited.png\" alt=\"\" class=\"wp-image-137147\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.00-edited.png 844w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.00-edited-221x295.png 221w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.00-edited-768x1024.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Capture-decran-2024-09-04-a-16.09.00-edited-372x495.png 372w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p>In a world where celebrity influence is measured in <strong>likes<\/strong> and <strong>subscribers<\/strong>, luxury brands compete to associate themselves with the hottest personalities.\nAccording to the <strong>HypeAuditor<\/strong> platform, Bella Hadid ranks among the 150 most influential personalities in the world.\nThis power of influence has not gone unnoticed by brands, who see her as a veritable <strong>modern muse<\/strong>.  <\/p>\n\n<p>Moreover, <strong>Paris<\/strong>, the nerve center of the world&#8217;s luxury goods industry, plays a key role in the visibility of these collaborations.\nWith boutiques such as <strong><a href=\"https:\/\/www.parisselectbook.com\/2024\/02\/21\/chopard-inaugure-lhotel-1-place-vendome-a-paris\/\" target=\"_blank\" rel=\"noreferrer noopener\">Place Vend\u00f4me<\/a><\/strong> and <strong>Rue du Faubourg Saint-Honor\u00e9<\/strong>, <strong>Chopard<\/strong> continues to assert its presence in the capital, while consolidating its image as <strong>jeweller to the stars<\/strong> on the red carpets of Cannes and Paris Fashion Week. <\/p>\n\n<p>By choosing Bella Hadid as its muse, <strong>Chopard<\/strong> illustrates its desire to combine <strong>tradition<\/strong> and <strong>modernity<\/strong>, while drawing on the glamorous and influential image of one of today&#8217;s most fashionable personalities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a long collaboration with Julia Roberts, Chopard has unveiled Bella Hadid as its new global muse. The supermodel and influencer, already close to the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":137151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-137157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bella Hadid becomes the global face of Chopard<\/title>\n<meta name=\"description\" content=\"After a long collaboration with Julia Roberts, Chopard unveiled Bella Hadid as its new global muse in early September 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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