{"id":137969,"date":"2024-09-06T15:05:32","date_gmt":"2024-09-06T15:05:32","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/06\/the-worlds-3-most-powerful-luxury-brands-are-french\/"},"modified":"2024-09-06T15:06:10","modified_gmt":"2024-09-06T15:06:10","slug":"the-worlds-3-most-powerful-luxury-brands-are-french","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/06\/the-worlds-3-most-powerful-luxury-brands-are-french\/","title":{"rendered":"The world&#8217;s 3 most powerful luxury brands are French"},"content":{"rendered":"\n<p><strong>The 2024 edition of Kantar BrandZ&#8217;s ranking of the world&#8217;s 100 most powerful brands has once again revealed France&#8217;s dominance of the luxury market.\nIndeed, Louis Vuitton, Herm\u00e8s and Chanel top the podium.   <\/strong><\/p>\n\n<p>First place on the podium: <strong>Louis Vuitton<\/strong>.\nThis luxury brand remains the most powerful in the world, with a value of <strong>$129.8 billion<\/strong>.\nWith growth of 4%, the house continues to seduce consumers with its historic heritage and iconic products, <strong>from handbags to ready-to-wear collections<\/strong>.\nIts sales strategy and collaborations with cultural icons, most recently <a href=\"https:\/\/www.parisselectbook.com\/en\/2024\/07\/23\/lisa-from-blackpink-becomes-new-louis-vuitton-ambassador\/\">Blackpink&#8217;s Lisa<\/a> and <a href=\"https:\/\/www.parisselectbook.com\/2024\/03\/22\/timothee-adolphe-rejoint-la-famille-lvmh-aux-cotes-de-la-maison-louis-vuitton\/\">Paralympic athlete Timoth\u00e9e Adolphe<\/a>, keep it at the top.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"495\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-880x495.png\" alt=\"powerful luxury brands\" class=\"wp-image-137936\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-880x495.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-295x166.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-534x300.png 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-768x432.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-1536x864.png 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29.png 2048w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-180x100.png 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-312x175.png 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-829x466.png 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-372x209.png 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-1024x576.png 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-29-296x167.png 296w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><figcaption class=\"wp-element-caption\"><em>Louis Vuitton ad campaign with Rihanna<\/em><\/figcaption><\/figure>\n\n<p>In second place, we undoubtedly find <strong>Herm\u00e8s<\/strong>.\nThe brand is valued at <strong>$93.7 billion<\/strong>.\nThis success is based on its high-end positioning, with exclusive offers and high-quality handcrafted products.\nHerm\u00e8s has also benefited from strong demand in <strong>the American and Chinese markets<\/strong>.\nIts ability to maintain high prices, despite a sluggish economy, testifies to the strength of its brand and its loyalty to <strong>sustainable craftsmanship<\/strong>&#8230;\nAll the while adapting to modern expectations.     <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited.png\" alt=\"\" class=\"wp-image-137942\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited.png 1200w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-295x166.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-880x495.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-534x300.png 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-768x432.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-180x100.png 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-312x175.png 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-829x466.png 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-372x209.png 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-1024x576.png 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-30-edited-296x167.png 296w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\"><em>Chanel ad campaign with Jennie from Blackpink<\/em><\/figcaption><\/figure>\n\n<p>Finally, <strong>Chanel<\/strong> is in third place with a valuation of <strong>$60.2 billion<\/strong>.\nThe Parisian luxury brand continues to fascinate <em>fashionistas<\/em> with its timeless identity and iconic products, such as <strong>No.5 perfume<\/strong> and <strong>quilted bags<\/strong>.\nThe fashion house, with 8% growth, has successfully navigated the fashion and beauty markets with meticulous attention to brand image.\nIt relies on <a href=\"https:\/\/www.parisselectbook.com\/2024\/01\/12\/chanel-sassocie-encore-une-fois-avec-jean-pierre-jeunet-pour-sa-nouvelle-campagne\/\">sophisticated advertising campaigns<\/a> and an exclusive distribution network.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The rest of the top 10 of the world&#8217;s most powerful luxury brands  <\/h2>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"627\" height=\"312\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-32.png\" alt=\"powerful luxury brands\" class=\"wp-image-137951\" style=\"width:841px;height:auto\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-32.png 627w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-32-295x147.png 295w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><figcaption class=\"wp-element-caption\"><em>Kantar BrandZ&#8217;s ranking of the world&#8217;s 10 most powerful brands<\/em><\/figcaption><\/figure>\n\n<p>Other major houses also feature in the ranking of the world&#8217;s 10 most powerful luxury brands. <strong>Gucci<\/strong>, once known as a benchmark, has suffered a major setback since the appointment of <strong>Sabato de Sarno <\/strong>as artistic director of the brand&#8217;s collections.\nGucci&#8217;s value is <strong>down 9% on the previous year<\/strong>.\nThis fall is attributed to a slowdown in sales in several key markets, notably in Europe and America.\nThe Italian label, valued at <strong>$33.8 billion<\/strong>, must now<strong> reassess its strategy<\/strong> if it is to return to the podium.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1843\" height=\"1037\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited.png\" alt=\"powerful luxury brands\" class=\"wp-image-137957\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited.png 1843w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-295x166.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-880x495.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-534x300.png 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-768x432.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-1536x864.png 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-180x100.png 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-312x175.png 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-829x466.png 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-372x209.png 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-1024x576.png 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/image-33-edited-296x167.png 296w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><figcaption class=\"wp-element-caption\"><em>Prada advertising campaign<\/em><\/figcaption><\/figure>\n\n<p>In fourth place, <strong>Dior<\/strong> is showing good momentum, with a valuation of <strong>$12 billion<\/strong>.\n <strong>Cartier<\/strong> follows with 10% growth. <strong>Rolex<\/strong> is enjoying remarkable growth of 15% by 2023. <strong>Saint Laurent<\/strong>, in eighth place, has now overtaken the American brand <strong>Tiffany &amp; Co.<\/strong> <strong>Prada<\/strong> closes the top 10 with a valuation of <strong>$5.1 billion<\/strong>.\nThese brands benefit from sustained demand in both the fashion and jewelry sectors.\nThey are trying to diversify their offer to meet the expectations of new generations of consumers.\nThe latter are particularly sensitive to <strong>environmental and social issues<\/strong>.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2024 edition of Kantar BrandZ&#8217;s ranking of the world&#8217;s 100 most powerful brands has once again revealed France&#8217;s dominance of the luxury market. Indeed,&#8230;<\/p>\n","protected":false},"author":16,"featured_media":137963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[2338,2224,2225,2228,2269],"quartier":[],"class_list":["post-137969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-chic-en","tag-luxe-en","tag-mode-en","tag-paris-en","tag-shopping-2-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The world&#039;s 3 most powerful luxury brands are French<\/title>\n<meta name=\"description\" content=\"The 2024 edition of the ranking of the world&#039;s 100 most powerful brands revealed France&#039;s domination of the luxury market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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