{"id":140009,"date":"2024-09-16T16:56:01","date_gmt":"2024-09-16T16:56:01","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/16\/youns-digital-art-in-collaboration-with-coca-cola\/"},"modified":"2024-09-17T07:18:07","modified_gmt":"2024-09-17T07:18:07","slug":"youns-digital-art-in-collaboration-with-coca-cola","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/16\/youns-digital-art-in-collaboration-with-coca-cola\/","title":{"rendered":"Youns: Digital art in collaboration with Coca-Cola"},"content":{"rendered":"\n<p><strong>Yoni Lallouche<\/strong>, aka <strong>Youns<\/strong>, is a visionary artist who pushes the boundaries between the real and the digital.\nStrongly influenced by <strong>Street Art<\/strong> and <strong><a href=\"https:\/\/www.parisselectbook.com\/2023\/01\/31\/auguste-representant-du-neo-pop-art\/\">Pop Art<\/a><\/strong>Youns uses innovative techniques.\nHe uses<strong>lenticular art<\/strong> and <strong>augmented reality<\/strong> to create unique works, blending physical and virtual art.\nHis work focuses on <strong>iconic female figures<\/strong> such as <strong>Marilyn Monroe<\/strong>, <strong>Frida Kahlo<\/strong> and <strong>Simone Veil<\/strong>.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Lenticular art: a multidimensional experience<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C84tDk1MPM2\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C84tDk1MPM2\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C84tDk1MPM2\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by Yoni Lallouche (@youns_artist)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Youns&#8217; works go beyond the simple portrait.\nThanks to lenticular technology, his creations come to life in two images: one visible to the naked eye, the other accessible by <strong>QR code<\/strong>, transporting the viewer into a <strong>digital dimension<\/strong>.\nThis interaction offers an immersive experience.\nEach painting is accompanied by a video or 3D view of the levitating work, inviting the viewer to actively engage with digital art.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Women: an inexhaustible source of inspiration<\/h2>\n\n<p>At the heart of Youns&#8217; work is a constant tribute to women.\nHis artistic project celebrates <strong>both famous and anonymous women<\/strong>, recalling their power and influence.\nFor Youns, women are &#8220;the essence of his art&#8221;.\nHis portraits are a way of paying tribute to <strong>feminine strength<\/strong>, while creating a connection between the viewer and the figures depicted.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An international artist<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited.jpg\" alt=\"digital art\" class=\"wp-image-137485\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited.jpg 800w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-295x166.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-534x300.jpg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-768x432.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-180x100.jpg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-312x175.jpg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-372x209.jpg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1711710691474-edited-296x167.jpg 296w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<p>Youns has carved out a place for himself on the international art scene.\nHe has exhibited in prestigious galleries in <strong>New York<\/strong>, <strong>Miami<\/strong>, <strong>Los Angeles<\/strong> and across Europe, from <strong>Lille<\/strong> to <strong>Paris<\/strong>.\nHis work is appreciated for its innovative approach to digital art and its harmonious blend of the concrete and the virtual.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">  Collaboration with Coca-Cola<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"495\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--880x495.jpg\" alt=\"\" class=\"wp-image-137874\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--880x495.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--295x166.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--534x300.jpg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--768x432.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--1536x864.jpg 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--180x100.jpg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--312x175.jpg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--829x466.jpg 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--372x209.jpg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--1024x576.jpg 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting--296x167.jpg 296w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Copie-de-Vedette-de-Paris-Reporting-.jpg 1920w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n<p>One of <strong>Youns<\/strong> &#8216; most memorable collaborations is with the famous <strong>Coca-Cola<\/strong> brand.\nIn 2024, the artist was invited to reinterpret the iconic Coca-Cola logo in a series of original creations during the Paris 2024 Olympic Games.\nThanks to his talent for revisiting cultural and commercial symbols, Youns was able to bring a unique artistic touch to this collaboration.\nHe exhibited his works, blending the brand&#8217;s emblematic bright reds with his distinctive style, at several promotional events, attracting the attention of art lovers and pop culture enthusiasts alike.   <\/p>\n\n<p><strong><a href=\"https:\/\/www.youns-art.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Youns<\/a><\/strong>through his art, redefines the way we interact with contemporary art.\nFor him, each work is an invitation to enter a new world, where the viewer becomes an actor in his or her own right. <\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Youns currently exhibiting at Galerie Perahia<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"438\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/serennity--880x438.png\" alt=\"\" class=\"wp-image-140001\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/serennity--880x438.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/serennity--295x147.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/serennity--768x382.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/serennity-.png 1142w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n<p>  This gallery, well known to contemporary art lovers, stands out for its <strong>eclectic<\/strong> selection of artists, mixing <strong>emerging<\/strong> talents with established creators.\nWith works ranging from painting to sculpture, it offers a space where<strong>artistic expression<\/strong> can flourish.\nGalerie Perahia plays a key role in promoting contemporary art.\nIts regular exhibitions, always <strong>innovative<\/strong>, invite <strong>constant discovery<\/strong>.   <\/p>\n\n<p><a href=\"https:\/\/www.galerieperahia.com\/\">Galerie Perahia <\/a> 24 rue Dauphine 75006 Paris.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yoni Lallouche, aka Youns, is a visionary artist who pushes the boundaries between the real and the digital. Strongly influenced by Street Art and Pop&#8230;<\/p>\n","protected":false},"author":3,"featured_media":137480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2778],"tags":[],"quartier":[],"class_list":["post-140009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-expositions-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youns: Digital art in collaboration with Coca-Cola<\/title>\n<meta name=\"description\" content=\"Yoni Lallouche, aka Youns, is a visionary artist who pushes the boundaries between the real and the digital through digital art.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2024\/09\/16\/youns-digital-art-in-collaboration-with-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youns: Digital art in collaboration with Coca-Cola\" \/>\n<meta property=\"og:description\" content=\"Yoni Lallouche, aka Youns, is a visionary artist who pushes the boundaries between the real and the digital through digital art.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2024\/09\/16\/youns-digital-art-in-collaboration-with-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T16:56:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T07:18:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/Screenshot_2024-07-30_at_07.16.15.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1112\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Paris Select Book\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paris Select Book\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2024\\\/09\\\/16\\\/youns-digital-art-in-collaboration-with-coca-cola\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2024\\\/09\\\/16\\\/youns-digital-art-in-collaboration-with-coca-cola\\\/\"},\"author\":{\"name\":\"Paris Select Book\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/577a587b5e4edbba00885d4631b1cba7\"},\"headline\":\"Youns: Digital art in collaboration with Coca-Cola\",\"datePublished\":\"2024-09-16T16:56:01+00:00\",\"dateModified\":\"2024-09-17T07:18:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2024\\\/09\\\/16\\\/youns-digital-art-in-collaboration-with-coca-cola\\\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2024\\\/09\\\/16\\\/youns-digital-art-in-collaboration-with-coca-cola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Screenshot_2024-07-30_at_07.16.15.webp\",\"articleSection\":[\"Culture &amp; 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