{"id":140139,"date":"2024-09-17T14:43:34","date_gmt":"2024-09-17T14:43:34","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/17\/rimowa-enters-the-leather-goods-market-with-the-original-bag\/"},"modified":"2024-09-17T14:52:44","modified_gmt":"2024-09-17T14:52:44","slug":"rimowa-enters-the-leather-goods-market-with-the-original-bag","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/17\/rimowa-enters-the-leather-goods-market-with-the-original-bag\/","title":{"rendered":"Rimowa enters the leather goods market with the Original Bag"},"content":{"rendered":"\n

Rimowa, renowned for its high-end suitcases, explores a new market: handbags.\nThis foray marks a milestone for the brand. <\/strong><\/p>\n\n

A new start for Rimowa<\/h2>\n\n

Rimowa, famous for its iconic aluminum suitcases, has decided to expand its offering.\nIn September 2024, the brand launched its very first handbag: theOriginal Bag<\/em>.\nCrafted from high-quality materials, this model features the design of Rimowa’s famous suitcases, with a grooved aluminum shell and leather interior.\nAvailable in black and silver, the bag combines style and practicality. <\/p>\n\n

This new product is part of a diversification strategy, a bold step for a brand historically dedicated to luxury luggage.\nWith this launch, Rimowa aims to make its mark on the handbag market, while retaining its unique visual identity. <\/p>\n\n

A bag inspired by Rimowa heritage<\/h2>\n
\n
\"Rimowa
\u00a9Rimowa<\/figcaption><\/figure>\n<\/div>\n

The Original Bag <\/a>retains the distinctive features of Rimowa suitcases, including the grooved shell and metal rivets.\nThis design has become a symbol of the brand over the years.\nIn addition to these aesthetic elements, the bag is equipped with a wide, removable strap, making it versatile and functional for customers seeking practical luxury. <\/p>\n\n

Rimowa’s objective is clear: this bag should be an everyday companion, equally suited to travel and urban use.<\/p>\n\n

LVMH’s influence on this development<\/h2>\n\n

Bought by the LVMH group in 2016, Rimowa benefits from the luxury giant’s expertise in leather goods.\nLVMH has made the handbag a central element of the luxury industry, and Rimowa’s entry into this market follows this trend.\nAs Rimowa CEO Hugues Bonnet-Masimbert pointed out, “the Original Bag marks a new chapter for the brand.”<\/em> <\/p>\n\n

A booming market<\/h2>\n\n

The global handbag market continues to grow.\nAccording to studies, it could reach $106 billion by 2028<\/em>, with annual growth of 7.5%.\nThe company aims to capitalize on this dynamic, by attracting a clientele in search of innovation and minimalist aesthetics. <\/p>\n\n

With the Original Bag, the brand makes a remarkable entry into the world of luxury handbags.\nThis launch marks a turning point in the history of the brand, which continues to combine tradition and innovation.\nRimowa thus reinforces its position as a leader in the functional luxury sector. <\/p>\n\n

To discover other iconic brands, explore the exclusive articles in Paris Select Book<\/a>, the essential guide to luxury trends.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rimowa, renowned for its high-end suitcases, explores a new market: handbags. This foray marks a milestone for the brand. A new start for Rimowa Rimowa,…<\/p>\n","protected":false},"author":3,"featured_media":140118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-140139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"\nRimowa enters the leather goods market with the Original Bag<\/title>\n<meta name=\"description\" content=\"In September 2024, the brand launched its very first handbag: the Original Bag. 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