{"id":140337,"date":"2024-09-18T11:15:51","date_gmt":"2024-09-18T11:15:51","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/18\/prada-beauty-creates-a-sensation-in-seoul-an-exclusive-launch-with-jeon-somi-hong-taejun-esom-and-hong-kyung\/"},"modified":"2024-09-18T14:43:03","modified_gmt":"2024-09-18T14:43:03","slug":"prada-beauty-creates-a-sensation-in-seoul-an-exclusive-launch-with-jeon-somi-hong-taejun-esom-and-hong-kyung","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/18\/prada-beauty-creates-a-sensation-in-seoul-an-exclusive-launch-with-jeon-somi-hong-taejun-esom-and-hong-kyung\/","title":{"rendered":"Prada Beauty creates a sensation in Seoul: an exclusive launch with Jeon Somi, Hong Taejun, Esom and Hong Kyung"},"content":{"rendered":"\n<p><strong>Prada Beauty officially entered the Korean market with an exclusive launch party.<\/strong> <\/p>\n\n<p>The event brought together influential stars such as <em>Jeon Somi<\/em>, <em>Hong Taejun<\/em>, <em>Esom<\/em> and <em>Hong Kyung<\/em>, creating a perfect fusion of fashion, beauty and glamour.\nPrada Beauty&#8217;s arrival in Korea wasn&#8217;t just about new products.\nIt was also a true moment of prestige, orchestrated with the finesse and luxury that characterize the brand.\nThe evening took place in a sophisticated setting, with a mise-en-sc\u00e8ne reflecting the essence of Prada.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/4-1-880x1100.jpg\" alt=\"\" class=\"wp-image-140305\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/4-1-880x1100.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/4-1-236x295.jpg 236w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/4-1-768x960.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/4-1.jpg 1080w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/3-1-880x1100.jpg\" alt=\"\" class=\"wp-image-140308\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/3-1-880x1100.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/3-1-236x295.jpg 236w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/3-1-768x960.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/3-1.jpg 1080w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p>In this long-awaited launch, K-pop idol and fashion icon <em>Jeon Somi<\/em> captured all the attention.\nShe embodied the Prada aesthetic, combining Italian elegance and Korean avant-garde with a chic, refined look.\nModel and influencer Hong Taejun brought a masculine touch, captivating the audience with his impeccable modern style.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Prestigious casting for Prada Beauty<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1-5-880x1100.jpg\" alt=\"\" class=\"wp-image-140299\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1-5-880x1100.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1-5-236x295.jpg 236w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1-5-768x960.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1-5.jpg 1080w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/2-4-880x1100.jpg\" alt=\"\" class=\"wp-image-140302\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/2-4-880x1100.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/2-4-236x295.jpg 236w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/2-4-768x960.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/2-4.jpg 1080w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p>The celebrity cast wasn&#8217;t complete without <em>Esom<\/em>, an actress renowned for her charisma and versatility on screen.\nWith her natural beauty and sophisticated allure, she was the perfect ambassador to represent the new Prada Beauty lines.\nAs for <em>Hong Kyung<\/em>, a rising actor, he added a cinematic dimension to the event with his magnetic presence.  <\/p>\n\n<p>The choice of these personalities for this event illustrates Prada&#8217;s strategy of targeting a young, dynamic audience in search of modernity.\nThese iconic figures from Korean cinema, music and fashion have captivated audiences and left their mark with their elegance and charm, values that Prada Beauty perfectly embodies. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A new chapter for luxury beauty in Korea<\/h2>\n\n<p><a href=\"https:\/\/www.prada-beauty.com\/?srsltid=AfmBOopTYuGwF1FJCsBUsUD6dFbWLeFwU5UgriAaHBW1IzpFhk_19Pq3\" target=\"_blank\" rel=\"noreferrer noopener\">Prada Beauty<\/a> &#8216;s expansion in Korea is part of a wider dynamic.\nLuxury brands are seeking to appeal to an increasingly demanding and refined Korean market.\nSeoul, as the world&#8217;s beauty and fashion capital, is thus becoming a must for luxury brands wishing to strengthen their presence in Asia.  <\/p>\n\n<p>This glamorous event is a reminder of Seoul&#8217;s growing importance in the world of beauty.\nLike <em>Paris<\/em>, Seoul is establishing itself as an influential city in the global cosmetics industry.\nBrands see it as an opportunity to reinvent themselves, while incorporating local elements that echo current culture and trends.  <\/p>\n\n<p>With this launch, Prada Beauty asserts itself as an influential luxury brand, capable of seducing the younger generation.\nThe launch may also remind fashion-conscious Parisians of the importance of following trends from Asia. <\/p>\n\n<p>The launch of <a href=\"https:\/\/www.parisselectbook.com\/en\/2024\/09\/16\/prada-beauty-paradoxe-virtual-flower-lab-in-new-york-a-unique-sensory-experience\/\">Prada Beauty<\/a> in Seoul is not just another event.\nIt marks a key step in the brand&#8217;s strategy, which combines innovation, luxury and influential celebrities.\nIt captures the attention of an international audience.\nAnd it celebrates the richness of Korean trends in the world of beauty.   <\/p>\n\n<p>Parisians, for their part, can draw inspiration from this craze to rethink their approach to cosmetics.\nAnd open up to Asian influences, which are unquestionably redefining beauty standards worldwide.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada Beauty officially entered the Korean market with an exclusive launch party. The event brought together influential stars such as Jeon Somi, Hong Taejun, Esom&#8230;<\/p>\n","protected":false},"author":3,"featured_media":140297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-140337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada Beauty creates a sensation in Seoul: an exclusive launch with Jeon Somi, Hong Taejun, Esom and Hong Kyung<\/title>\n<meta name=\"description\" content=\"Prada Beauty officially entered the Korean market with an exclusive launch party.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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