{"id":140839,"date":"2024-09-23T14:00:00","date_gmt":"2024-09-23T14:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/23\/rabanne-in-paris-to-unveil-million-gold-a-pop-up-not-to-be-missed\/"},"modified":"2024-09-24T09:18:52","modified_gmt":"2024-09-24T09:18:52","slug":"rabanne-in-paris-to-unveil-million-gold-a-pop-up-not-to-be-missed","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/23\/rabanne-in-paris-to-unveil-million-gold-a-pop-up-not-to-be-missed\/","title":{"rendered":"Rabanne in Paris to unveil Million Gold: a pop-up not to be missed"},"content":{"rendered":"\n

Rabanne celebrates its Million Gold<\/em> fragrance with an immersive pop-up in Paris.\nA unique experience to be discovered in the heart of the capital. <\/strong><\/p>\n\n

The month of September 2024<\/em> is marked by a novelty in the world of fragrances. Rabanne<\/strong> has chosen Paris to unveil its brand-new Million Gold<\/em> through an ephemeral pop-up<\/strong> from September 27 to 29.\nThe concept highlights the new fragrance, offering visitors total immersion in the brand’s luxurious universe. <\/p>\n\n

Paris, a prestigious city for an exceptional fragrance<\/h2>\n\n
\"\"<\/figure>\n\n

Unsurprisingly, Rabanne chose Paris<\/strong>, the world capital of luxury, to launch Million Gold<\/em>.\nThis strategic choice highlights the power of the brand while providing a prestigious setting for its new fragrance.\nThe pop-up, located in a lively district of the capital, is already attracting attention.\nParis, with its international aura, is the ideal location for such an olfactory experience. <\/p>\n\n

An exclusive sensory experience<\/h2>\n\n

The Rabanne pop-up is more than just a point of sale.\nIt offers a truly immersive sensory experience<\/strong>.\nAs they pass through the doors of this space, visitors find themselves immersed in a golden, elegant universe, in the image of the emblematic bottle of Million Gold<\/a><\/strong><\/em>.\nThe glamorous, luxurious atmosphere perfectly reflects the essence of the fragrance. <\/p>\n\n

What’s more, visitors will be able to step into Gigi Hadid<\/strong>‘s shoes.\nThey can parade under the watchful eye of a camera that immortalizes their every move.\nIn just a few seconds, the video is sent directly to their phone, ready to be shared and create a buzz on social networks.\nThe whole thing is set to Rabanne’s bold music, with Beyonc\u00e9’s “Pure\/Honey”<\/em> in the background.\nAn experience to be lived to the full! <\/p>\n\n

An iconic bottle for a new era<\/h2>\n\n
\"\"<\/figure>\n\n

The Million Gold<\/em> bottle<\/strong> is one of the highlights of this launch.\nInspired by the famous Million<\/em> range, it still embodies that blend of power and refinement.\nThe golden design recalls the codes of luxury, while adding a modern, bold touch. <\/p>\n\n

The pop-up offers fans of the brand the opportunity to admire the bottle from every angle. Rabanne<\/strong> has reinvented this classic while preserving its DNA, appealing to brand loyalists and new perfume fans alike.<\/p>\n\n

If you’re a lover of luxury fragrances <\/a>or looking for a unique sensory experience in Paris, don’t miss this opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rabanne celebrates its Million Gold fragrance with an immersive pop-up in Paris. A unique experience to be discovered in the heart of the capital. The…<\/p>\n","protected":false},"author":3,"featured_media":140819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685,2687,2686],"tags":[],"quartier":[],"class_list":["post-140839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","category-que-faire-a-paris-en","category-this-week-end"],"acf":[],"yoast_head":"\nRabanne in Paris to unveil Million Gold: a pop-up not to be missed<\/title>\n<meta name=\"description\" content=\"Rabanne celebrates its Million Gold fragrance with an immersive pop-up in Paris. 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