{"id":140931,"date":"2024-09-24T13:24:57","date_gmt":"2024-09-24T13:24:57","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/09\/24\/newjeans-shines-in-the-new-calvin-klein-campaign\/"},"modified":"2024-09-24T13:34:46","modified_gmt":"2024-09-24T13:34:46","slug":"newjeans-shines-in-the-new-calvin-klein-campaign","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/09\/24\/newjeans-shines-in-the-new-calvin-klein-campaign\/","title":{"rendered":"NewJeans shines in the new Calvin Klein campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrated K-pop group <em>NewJeans<\/em> continue to establish themselves as a force to be reckoned with in the fashion industry, becoming the new faces of the latest <em>Calvin Klein<\/em> campaign, sporting the brand&#8217;s iconic monogram and denim pieces.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Known for their bold style and music that transcends borders, <em>NewJeans<\/em> is teaming up with <em>Calvin Klein<\/em> this time, adding an extra dimension to their global influence.\nThe campaign features the band members in casual yet sophisticated looks that perfectly capture the essence of <em>Calvin Klein style<\/em>.\nThis blend of comfort and elegance is reinforced by the use of <em>denim<\/em>, the brand&#8217;s signature material, and the famous <em>CK<\/em> monogram, which has become a timeless symbol of minimalist chic.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">NewJeans: style and music icons<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-scaled.jpeg\" alt=\"\" class=\"wp-image-140922\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-scaled.jpeg 2048w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-295x166.jpeg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-880x495.jpeg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-534x300.jpeg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-768x432.jpeg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-1536x864.jpeg 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-180x100.jpeg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-312x175.jpeg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-829x466.jpeg 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-372x209.jpeg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-1024x576.jpeg 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/GYPbuPKWwAAUxau-1-edited-296x167.jpeg 296w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\"><strong>\u00a9 Calvin Klein<\/strong><\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">The <em>NewJeans<\/em> group, which has rapidly risen through the ranks of the music scene, never ceases to seduce with its distinctive style.\nThis partnership with <em>Calvin Klein<\/em> comes as no surprise, as the band members embody the modern, youthful values that define the American brand.\nThis collaboration strengthens their presence in the fashion world, particularly in France, where K-pop is enjoying unprecedented popularity, and where <em>Calvin Klein<\/em> enjoys a solid reputation among high-end streetwear enthusiasts.  <\/p>\n\n<p class=\"wp-block-paragraph\">For fashion fans in <em>Paris<\/em>, this campaign could also be a reminder of the importance of denim in urban looks, often adopted by Parisians.\n <em>Calvin Klein denim<\/em>, with its simple, elegant cuts, is a staple of Parisian wardrobes, adapting equally well to casual looks and dressier outfits. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Calvin Klein and K-pop: a winning partnership<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"293\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1500x500-880x293.jpeg\" alt=\"\" class=\"wp-image-140910\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1500x500-880x293.jpeg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1500x500-295x98.jpeg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1500x500-768x256.jpeg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/09\/1500x500.jpeg 1500w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>Calvin Klein<\/em> &#8216;s decision to collaborate with <em>NewJeans<\/em> is no small one.\nThe popularity of K-pop and its influence on fashion are undeniable.\nGroups like <em>NewJeans<\/em> are not only conquering the music charts, they&#8217;re also redefining global fashion trends.\nWith this campaign, <em>Calvin Klein<\/em> secures visibility with a young, passionate and internationally connected audience, while positioning itself as a leading player in the world of contemporary ready-to-wear.   <\/p>\n\n<p class=\"wp-block-paragraph\">This partnership also reflects the evolution of the fashion industry, where collaborations between luxury brands and influential celebrities are multiplying.\nIn a context where <em>Paris<\/em> is often at the center of these alliances, it is not impossible that <em>NewJeans<\/em> and <em>Calvin Klein<\/em> will participate in future events in France, such as runway shows or pop-up stores dedicated to this collaboration. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The aesthetics of the Calvin Klein monogram revisited<\/h2>\n\n<p class=\"wp-block-paragraph\">The new campaign places particular emphasis on the iconic <em>CK monogram<\/em>, reinterpreted to suit contemporary sensibilities.\nEvery member of <em>NewJeans<\/em> wears the famous logo with a certain casualness, creating a look that is both timeless and resolutely modern.\nThe <em>CK monogram<\/em>, though simple, continues to represent a brand that knows how to combine luxury with simplicity.  <\/p>\n\n<p class=\"wp-block-paragraph\">The choice of <em>denim<\/em> for this campaign is also significant.\nA symbol of rebellion in the 80s and 90s, <em>denim<\/em> is now synonymous with versatility and comfort.\nWhether through high-waisted jeans, oversized denim jackets or more fitted pieces, <em>Calvin Klein<\/em> reaffirms its mastery of this essential material.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">NewJeans and Calvin Klein: the perfect alliance between music and fashion<\/h2>\n\n<p class=\"wp-block-paragraph\">This <em>Calvin Klein<\/em> campaign with <em>NewJeans<\/em> only reinforces the idea that fashion and music are now inseparable.\nAt a time when K-pop artists are influencing fashion as much as music trends, it makes sense that brands like <em>Calvin Klein<\/em> would seek to collaborate with such influential groups. <\/p>\n\n<p class=\"wp-block-paragraph\">For Parisians, this collaboration could well be a foretaste of the trends to come.\nIndeed, the fashion capital, known for its daring looks and refined styles, could soon be adopting these outfits from the <em>NewJeans x Calvin Klein<\/em> campaign, where the comfort of denim meets urban elegance. <\/p>\n\n<p class=\"wp-block-paragraph\">By teaming up with <em>NewJeans<\/em>, <em>Calvin Klein<\/em> is demonstrating not only its ability to adapt to new generations, but also to maintain its leadership position in the fashion industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrated K-pop group NewJeans continue to establish themselves as a force to be reckoned with in the fashion industry, becoming the new faces of the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":140926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-140931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NewJeans shines in the new Calvin Klein campaign<\/title>\n<meta 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