{"id":141761,"date":"2024-10-02T12:10:57","date_gmt":"2024-10-02T12:10:57","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/02\/lvmh-inaugurates-la-main-a-new-address-dedicated-to-fine-craftsmanship\/"},"modified":"2024-10-02T13:09:18","modified_gmt":"2024-10-02T13:09:18","slug":"lvmh-inaugurates-la-main-a-new-address-dedicated-to-fine-craftsmanship","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/02\/lvmh-inaugurates-la-main-a-new-address-dedicated-to-fine-craftsmanship\/","title":{"rendered":"LVMH inaugurates &#8220;La Main&#8221;: a new address dedicated to fine craftsmanship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>LVMH opens &#8220;La Main&#8221;, a space dedicated to craftsmanship.\nA tribute to craftsmen and their know-how. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Luxury goods group <strong>LVMH<\/strong> has just inaugurated <strong>&#8220;La Main&#8221;<\/strong>, a new Paris address dedicated to <strong>fine craftsmanship<\/strong>.\nSituated in the heart of the capital, this house celebrates the exceptional craftsmen who work behind the scenes in the world of luxury.\nThis unique venue celebrates <strong>technical mastery<\/strong> and the<strong>art of handcrafting<\/strong>, essential to the creation of high-quality products.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A tribute to craftsmanship<\/h2>\n\n<p class=\"wp-block-paragraph\">&#8220;La Main&#8221; is a place where ancestral know-how can be <strong>passed on<\/strong> and <strong>shared<\/strong>. <a href=\"https:\/\/www.lvmh.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">LVMH <\/a>wishes to highlight the crafts at the heart of its luxury brands, such as leather goods, jewelry and couture.\nThe aim is to <strong>preserve and promote<\/strong> these traditions, while training new generations of craftsmen. <\/p>\n\n<p class=\"wp-block-paragraph\">Here, artisans take center stage.\nThey exhibit their <strong>unique<\/strong> creations, often using techniques handed down from generation to generation.\nVisitors can also watch live demonstrations, to discover the <strong>precise gestures<\/strong> that bring luxury objects to life.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A place for innovation and creativity<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1.jpg\" alt=\"LVMH the hand  \" class=\"wp-image-141736\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1.jpg 1920w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-295x166.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-880x495.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-534x300.jpg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-768x432.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-1536x864.jpg 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-180x100.jpg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-312x175.jpg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-829x466.jpg 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-372x209.jpg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-1024x576.jpg 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/1-296x167.jpg 296w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Piercarlo Quecchia<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">&#8220;La Main&#8221; is not just a space dedicated to tradition.\nLVMH also encourages<strong>innovation<\/strong>.\nThe idea is to develop know-how by integrating new technologies, while respecting the artisanal heritage.\nCraftsmen can thus work with innovative materials and push back the limits of their art.   <\/p>\n\n<p class=\"wp-block-paragraph\">With this new address, LVMH further strengthens its commitment to <strong>sustainable creation<\/strong> and <strong>responsible luxury<\/strong>.\n&#8220;La Main&#8221; is a <strong>creative<\/strong> laboratory where traditional craftsmanship and modernity coexist harmoniously. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An impact in Paris and beyond<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Paris<\/strong>, the international capital of luxury, is the ideal setting for this initiative.\n&#8220;La Main&#8221; helps to reinforce the city&#8217;s position as a nerve center for craftsmanship and <strong>creation<\/strong>.\nIt is destined to become a meeting point for craft enthusiasts and professionals alike.  <\/p>\n\n<p class=\"wp-block-paragraph\">With the opening of &#8220;La Main&#8221;, LVMH reaffirms its role as <strong>guardian of know-how<\/strong> while innovating for the future.\nAn ambitious project that highlights the importance of the <strong>hands<\/strong> that shape tomorrow&#8217;s luxury. <\/p>\n\n<p class=\"wp-block-paragraph\">For more news about LVMH, visit the <a href=\"https:\/\/www.parisselectbook.com\/en\/2024\/09\/25\/ellen-hodakova-larsson-winner-of-the-lvmh-2024-prize\/\">Paris Select Book<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH opens &#8220;La Main&#8221;, a space dedicated to craftsmanship. A tribute to craftsmen and their know-how. Luxury goods group LVMH has just inaugurated &#8220;La Main&#8221;,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":141725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-141761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LVMH inaugurates &quot;La Main&quot;: a new address dedicated to fine craftsmanship<\/title>\n<meta name=\"description\" content=\"LVMH opens &quot;La Main&quot;, a space dedicated to craftsmanship. 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