{"id":142509,"date":"2024-10-11T09:41:31","date_gmt":"2024-10-11T09:41:31","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/11\/lvmh-bets-on-no-low-with-french-bloom\/"},"modified":"2024-10-11T09:41:51","modified_gmt":"2024-10-11T09:41:51","slug":"lvmh-bets-on-no-low-with-french-bloom","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/11\/lvmh-bets-on-no-low-with-french-bloom\/","title":{"rendered":"LVMH bets on no-low with French Bloom"},"content":{"rendered":"\n

LVMH’s Wines and Spirits division recently announced its acquisition of a stake in de-alcoholized sparkling wine brand French Bloom, underlining the growing popularity of alcohol-free drinks.<\/strong> We love these chic, healthy bubbles!<\/strong><\/p>\n\n

Alcohol-free on the rise<\/h2>\n\n

This strategic acquisition, representing around 30% of the brand, illustrates not only Mo\u00ebt Hennessy’s desire to broaden its portfolio, but also its commitment to capturing a customer base that is increasingly concerned about its health and well-being. Philippe Schaus, CEO of Mo\u00ebt Hennessy, says the collaboration “is in line with the<\/em> company’s key strategic initiatives”<\/em> to offer exceptional alcohol-free alternatives. <\/p>\n\n

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A publication shared by French Bloom (@french.bloom)<\/a><\/p><\/div><\/blockquote>\n