{"id":143039,"date":"2024-10-16T13:28:18","date_gmt":"2024-10-16T13:28:18","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/16\/jaguar-land-rover-resilience-in-luxury\/"},"modified":"2024-11-20T13:34:16","modified_gmt":"2024-11-20T13:34:16","slug":"jaguar-land-rover-resilience-in-luxury","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/16\/jaguar-land-rover-resilience-in-luxury\/","title":{"rendered":"Jaguar Land Rover: resilience in luxury"},"content":{"rendered":"\n

Jaguar Land Rover (JLR) embodies resilience in the world of luxury. After years of upheaval, the brand continues to innovate while preserving its heritage. <\/strong><\/p>\n\n

The British brand is a partner of the Grand Prix des Troph\u00e9es Luxe & R\u00e9silience du Journal du Luxe. It combines tradition and modernity, notably with the electrification of its vehicles, to anticipate today’s ecological and economic challenges. Its “Reimagine”<\/em> strategic plan, launched in 2021, symbolizes this ambition. <\/p>\n\n

An electric future for Jaguar<\/strong><\/h2>\n\n

Jaguar’s repositioning as a modern, electrically oriented luxury brand is testament to this vision. “Resilience is humility, questioning, lucidity and endurance. It’s a state of mind that opens up the field of possibilities, because it frees up initiatives, allows us to rise and aim for excellence”<\/em><\/span>, says Philippe Robbrecht, President of JLR. The latest generation of models, such as the Range Rover and Defender, combine advanced technologies with respect for the brand’s values. “The product is ultimately just an expression of the brand, its incarnation, its values, its positioning. And these elements must remain immutable”<\/em><\/span>, he adds. These models, while retaining their identity, meet new environmental expectations with hybrid and electric powertrains. <\/p>\n\n

Innovation for sustainability<\/strong><\/h2>\n\n
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A publication shared by Jaguar (@jaguar)<\/a><\/p><\/div><\/blockquote>\n