{"id":143092,"date":"2024-10-17T08:27:22","date_gmt":"2024-10-17T08:27:22","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/17\/prada-and-nasa-a-stylish-conquest-of-space\/"},"modified":"2024-10-17T09:27:19","modified_gmt":"2024-10-17T09:27:19","slug":"prada-and-nasa-a-stylish-conquest-of-space","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/17\/prada-and-nasa-a-stylish-conquest-of-space\/","title":{"rendered":"Prada and NASA: a stylish conquest of space"},"content":{"rendered":"\n<p><strong>Prada invites itself into space by collaborating with Axiom Space to design spacesuits for NASA&#8217;s Artemis III lunar mission. This partnership marks a new era of cross-industry innovation. <\/strong><\/p>\n\n<p>Italian luxury brand <strong>Prada<\/strong> has recently taken a surprising new direction. By teaming up with <strong>Axiom Space<\/strong>, it is helping to create the <strong>AxEMU<\/strong> (Axiom Extravehicular Mobility Unit) spacesuit for the <strong>Artemis III<\/strong> mission. This mission, led by NASA, marks man&#8217;s return to the Moon after more than 50 years. The objective is clear: exploration of the lunar south pole.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A unique partnership<\/h2>\n\n<p>The <strong>partnership between Prada and Axiom Space<\/strong>, announced at the <strong>International Astronautical Congress in Milan<\/strong>, illustrates a bold cross-industry collaboration. As <strong>Matt Ondler<\/strong>, President of Axiom Space, points out, <em>&#8220;it&#8217;s a new kind of collaboration that further expands what&#8217;s possible in commercial space&#8221;.<\/em> <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1099\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-09.35.59-880x1099.png\" alt=\"\" class=\"wp-image-143071\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-09.35.59-880x1099.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-09.35.59-236x295.png 236w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-09.35.59-768x959.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-09.35.59.png 1006w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Prada&#8217;s engineers, accustomed to working in the luxury goods industry, faced unique challenges. In particular, they adapted their <strong>sewing techniques<\/strong> and selection of <strong>high-performance materials<\/strong> to cope with the extreme conditions of the lunar environment. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A combination of technology and aesthetics<\/h2>\n\n<p>Even if the Prada logo is absent from the suit, <strong>recognizable red lines<\/strong>. They echo the brand&#8217;s aesthetic, in particular the <strong>&#8220;Linea Rossa&#8221;<\/strong>. This design touch is inspired by the uniforms created by Prada for the <strong>America&#8217;s Cup<\/strong> sailing competition. A combination of form and function. They will offer astronauts maximum comfort and protection against the frigid temperatures of the lunar polar region.    <\/p>\n\n<p><strong>Lorenzo Bertelli<\/strong>, Prada&#8217;s Marketing Director, said, <em>&#8220;The partnership with Axiom Space has been an unprecedented adventure. I&#8217;m particularly proud of our teams, who have been able to provide tailor-made solutions to improve astronauts&#8217; comfort and mobility.&#8221;<\/em><\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"592\" height=\"752\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-10.05.00.png\" alt=\"\" class=\"wp-image-143080\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-10.05.00.png 592w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-17-a-10.05.00-232x295.png 232w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Prada, towards infinity and beyond<\/h2>\n\n<p><strong>Artemis III<\/strong> is just one step in NASA&#8217;s space ambitions. NASA intends to use this mission as a springboard for future expeditions to <strong>Mars<\/strong>. Alongside partners such as Axiom Space and <strong>SpaceX<\/strong>, NASA is working to develop <strong>transport technologies and protocols<\/strong>. These are necessary to enable mankind to venture further into space.   <\/p>\n\n<p>Bertelli spoke of the future, pointing out that Prada continues to innovate with <strong>seamless<\/strong> production techniques and high-performance yarns. These innovations could be used not only in spacesuits, but also in future explorations. <\/p>\n\n<p>For more luxury news, visit <a href=\"https:\/\/www.parisselectbook.com\/en\/category\/news-du-luxe-en\/\">Paris Select Book<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada invites itself into space by collaborating with Axiom Space to design spacesuits for NASA&#8217;s Artemis III lunar mission. This partnership marks a new era&#8230;<\/p>\n","protected":false},"author":11,"featured_media":143084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-143092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada and NASA: a stylish conquest of space<\/title>\n<meta name=\"description\" content=\"Prada invites itself into space by collaborating with Axiom Space to design spacesuits for the lunar mission...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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