{"id":143303,"date":"2024-10-17T10:49:27","date_gmt":"2024-10-17T10:49:27","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/17\/taylor-swift-a-publishing-supernova\/"},"modified":"2024-10-17T13:32:15","modified_gmt":"2024-10-17T13:32:15","slug":"taylor-swift-a-publishing-supernova","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/17\/taylor-swift-a-publishing-supernova\/","title":{"rendered":"Taylor Swift, a publishing supernova?"},"content":{"rendered":"\n

Taylor Swift, having redefined the codes of the film industry, continues to expand her empire with the announcement of a book about her tour, The Eras Tour<\/em>. Another stroke of genius from the queen of pop. <\/strong><\/p>\n\n

Scheduled for release on December 8, 2024, the 256-page book will feature over 500 exclusive photos and personal reflections from the singer. A move that underlines her status as an influential and visionary businesswoman. <\/p>\n\n

The Eras Tour: a surreal success<\/strong><\/h2>\n\n

The Eras Tour<\/em> has set a new record in the music industry. According to Forbes, this tour is now the most lucrative of all time. Revenues are estimated at $2 billion over 149 concerts. The last date of the tour is set for Vancouver, marking the end of an almost two-year world tour. The economic spin-offs are equally impressive. Swift’s concerts have boosted local economies in the cities where she has performed. Bathilde Lorenzetti, vice-president of Paris La D\u00e9fense Arena, said, “We’ve had Paul McCartney, we’ve had the Rolling Stones, but the scale of Taylor Swift is beyond comprehension.”<\/em> <\/p>\n\n

Taylor Swift succeeded in creating an unprecedented buzz around her concerts. Security for the event was so tight that it was described as “worse than for a head of state”<\/em>, stressed Lorenzetti, who also pointed out that merchandising staff had been doubled for the occasion. <\/p>\n\n

A book that could change the game<\/strong><\/h2>\n\n
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A publication shared by Taylor Swift (@taylorswift)<\/a><\/p><\/div><\/blockquote>\n