{"id":143780,"date":"2024-10-22T16:39:11","date_gmt":"2024-10-22T16:39:11","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/22\/mcm-and-smart-luxury-according-to-katie-chung\/"},"modified":"2024-10-23T07:57:44","modified_gmt":"2024-10-23T07:57:44","slug":"mcm-and-smart-luxury-according-to-katie-chung","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/22\/mcm-and-smart-luxury-according-to-katie-chung\/","title":{"rendered":"MCM and “smart luxury” according to Katie Chung"},"content":{"rendered":"\n

Under the artistic direction of Katie Chung, MCM has established itself as a visionary fashion house, combining innovation and heritage. Renowned for her unique approach to luxury, Katie Chung reveals in recent interviews her vision of intelligent luxury, where quality and style meet at a reasonable price. <\/strong><\/p>\n\n

At the crossroads of German and Korean<\/strong> influences, Munich-based MCM is now flourishing under the creative direction of Katie Chung, who brings a multicultural sensibility to her designs. This dynamic reflects the expectations of a new generation, keen to strike a balance between practicality, design<\/strong> and environmental awareness<\/strong>. <\/p>\n\n

Reasonable Luxury, a Revolution at MCM<\/h2>\n\n
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See this post on Instagram<\/div><\/div>
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A publication shared by MCM (@mcmworldwide)<\/a><\/p><\/div><\/blockquote>\n