{"id":143942,"date":"2024-10-24T10:01:14","date_gmt":"2024-10-24T10:01:14","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/24\/chanel-joins-the-historic-the-boat-race\/"},"modified":"2024-10-24T10:02:14","modified_gmt":"2024-10-24T10:02:14","slug":"chanel-joins-the-historic-the-boat-race","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/24\/chanel-joins-the-historic-the-boat-race\/","title":{"rendered":"Chanel joins the historic The Boat Race"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Chanel, the world-famous luxury brand, is getting involved in the world of sport by becoming a partner of the legendary rowing race &#8220;The Boat Race&#8221;.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Chanel<\/strong> is taking its sponsorship of the famous <strong>Oxford-Cambridge<\/strong> rowing race, a historic event that has been running since 1829, to a new level. The announcement marks the luxury house&#8217;s first foray into the world of competitive sport. Chanel becomes the main partner of this emblematic race.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A partnership between tradition and innovation<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited.jpg\" alt=\"\" class=\"wp-image-143927\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited.jpg 1100w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-295x166.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-880x495.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-534x300.jpg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-768x432.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-180x100.jpg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-312x175.jpg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-829x466.jpg 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-372x209.jpg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-1024x576.jpg 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/DSC_2232-edited-296x167.jpg 296w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><figcaption class=\"wp-element-caption\">The Boat Race \/ Chanel<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Chanel, always on the lookout for new challenges, associates its image with this competition that embodies excellence and British tradition. The Boat Race <strong><a href=\"https:\/\/www.theboatrace.org\/news\/chanel-and-the-boat-race-announce-long-term-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">The Boat Race<\/a><\/strong>known for its history and prestige, attracts thousands of spectators every year along the River <strong>Thames<\/strong>. This partnership highlights Chanel&#8217;s shared values of <strong>precision<\/strong>, <strong>performance<\/strong> and <strong>tradition<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Chanel, a new era in sports sponsorship<\/h2>\n\n<p class=\"wp-block-paragraph\">This collaboration enables <strong>Chanel<\/strong> to strengthen its international presence while exploring the field of <strong>high-level sport<\/strong>. By associating its name with such a prestigious event, the luxury house is extending its influence into unexpected sectors. <em>A bold turn for Chanel, which once again demonstrates its ability to innovate<\/em>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The Boat Race: a legendary race<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"760\" height=\"428\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited.webp\" alt=\"\" class=\"wp-image-143933\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited.webp 760w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-295x166.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-534x300.webp 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-180x100.webp 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-312x175.webp 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-372x209.webp 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/TBR-Licensing-Mark-1-1-edited-296x167.webp 296w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">The Boat Race \/ Chanel<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>Oxford-Cambridge<\/strong> rowing race, held every spring, is one of the oldest sporting competitions in the world. The two teams, from prestigious British universities, compete over a 6.8-kilometre course. <strong><a href=\"https:\/\/www.parisselectbook.com\/en\/2024\/10\/18\/chanel-reveals-the-location-of-its-cruise-collection\/\">Chanel<\/a><\/strong> becomes the sponsor of this race, associating its image with an event synonymous with surpassing oneself and rigor. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A coherent strategy for Chanel<\/h2>\n\n<p class=\"wp-block-paragraph\">This partnership is in line with Chanel&#8217;s strategy of diversifying its actions while preserving its luxury image. By supporting <strong>The Boat Race<\/strong>, Chanel is betting on the transmission of a <strong>tradition of excellence<\/strong> that echoes its own values. <\/p>\n\n<p class=\"wp-block-paragraph\">With this new sporting adventure, <strong>Chanel<\/strong> once again proves its ability to surprise and innovate. This partnership heralds a new era for Chanel, celebrating the spirit of competition and tradition.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chanel, the world-famous luxury brand, is getting involved in the world of sport by becoming a partner of the legendary rowing race &#8220;The Boat Race&#8221;&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":143938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-143942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanel joins the historic The Boat Race<\/title>\n<meta name=\"description\" content=\"Chanel, the world-famous luxury brand, is getting 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