{"id":144421,"date":"2024-10-29T11:47:47","date_gmt":"2024-10-29T11:47:47","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/10\/29\/the-row-15-hour-wait-for-the-private-sale\/"},"modified":"2024-10-29T11:54:59","modified_gmt":"2024-10-29T11:54:59","slug":"the-row-15-hour-wait-for-the-private-sale","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/10\/29\/the-row-15-hour-wait-for-the-private-sale\/","title":{"rendered":"The Row: 15-hour wait for the private sale"},"content":{"rendered":"\n<p><strong>The Row&#8217;s private sale draws crowds in New York, with queues lasting over 15 hours and viral accounts on social networks.<\/strong> <strong>How does it work?  <\/strong><\/p>\n\n<p>Luxury brand <strong>The Row<\/strong>, founded by Mary-Kate and Ashley Olsen, held its famous private sale on <em>November 23<\/em> at Manhattan&#8217;s Metropolitan Pavilion, but this year the event is attracting unprecedented attention. Initially reserved for those close to the brand, this annual sale sees thousands of fans, willing to wait for hours, share their adventures on TikTok and Instagram. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Queues and viral testimonials<\/h2>\n\n<p>Testimonials are pouring in, showing customers determined to gain access to the New York label&#8217;s exclusive pieces. As <strong>Samantha<\/strong>, a participant on TikTok, recounts, queues reached up to <em>15 hours<\/em>, a waiting time she optimized by hiring someone to hold her place. Other buyers, impatient but determined, show up carrying their bags full of precious acquisitions. Some even refuse to wait more than five hours, preferring to return the following day for more favorable conditions.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@pretty.frowns\/video\/7428654516465175851\" data-video-id=\"7428654516465175851\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@pretty.frowns\" href=\"https:\/\/www.tiktok.com\/@pretty.frowns?refer=embed\">@pretty.frowns<\/a> <p>It was a warzone, there were people waiting at 430am for The Row\u2019s sample sale.. Go early!! <a title=\"therow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/therow?refer=embed\">#therow<\/a> <a title=\"therowsamplesale\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/therowsamplesale?refer=embed\">#therowsamplesale<\/a> <a title=\"samplesalenyc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/samplesalenyc?refer=embed\">#samplesalenyc<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Isabel\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7428654443932977963?refer=embed\">\u266c original sound &#8211; Isabel<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>This private sale offers discounts of up to <em>75%<\/em> on timeless pieces from The Row. It gives fans access to items originally priced at several thousand euros. These discounts make iconic items such as the <em>Margaux<\/em> bag and plastic sandals, originally priced at <strong>990 euros<\/strong>, accessible. The Row, known for its minimalist aesthetic and exceptional materials, captivates with designs that oscillate between <em>classic<\/em> and <em>iconoclastic<\/em>.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Fascinating strategic discretion<\/h2>\n\n<p>By cultivating confidentiality, The Row adheres to a code of discreet luxury, reinforced by a ban on photographing the inside of sales or fashion shows. This rule, faithfully respected by the Olsens, adds an aura of mystery that fuels curiosity and attracts crowds. Discretion is a sign of status for The Row customers, far more so than ostentatious display.  <\/p>\n\n<p>For more luxury news, visit <a href=\"https:\/\/www.parisselectbook.com\/en\/category\/news-du-luxe-en\/\">Paris Select Book!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Row&#8217;s private sale draws crowds in New York, with queues lasting over 15 hours and viral accounts on social networks. How does it work?&#8230;<\/p>\n","protected":false},"author":11,"featured_media":144413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2687],"tags":[],"quartier":[],"class_list":["post-144421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Row: 15-hour wait for the private sale<\/title>\n<meta name=\"description\" content=\"The Row&#039;s private sale draws crowds in New York, with queues lasting over 15 hours and viral testimonials on...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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