{"id":144979,"date":"2024-11-02T10:18:00","date_gmt":"2024-11-02T10:18:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/11\/02\/johnnie-walker-targets-apres-ski-with-priyanka-chopra\/"},"modified":"2024-11-02T10:18:53","modified_gmt":"2024-11-02T10:18:53","slug":"johnnie-walker-targets-apres-ski-with-priyanka-chopra","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/11\/02\/johnnie-walker-targets-apres-ski-with-priyanka-chopra\/","title":{"rendered":"Johnnie Walker targets apr\u00e8s-ski with Priyanka Chopra"},"content":{"rendered":"\n<p><strong>Johnnie Walker enters the apr\u00e8s-ski market with Priyanka Chopra Jonas, an eye-catching collaboration.<\/strong><\/p>\n\n<p>The <strong>Johnnie Walker<\/strong> whisky brand wants to appeal to apr\u00e8s-ski enthusiasts. It has teamed up with influential ambassador <strong>Priyanka Chopra Jonas<\/strong>. This strategic partnership is designed to reinforce the brand&#8217;s modern, cosmopolitan image.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A bold campaign<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBePqHPgrPh\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DBePqHPgrPh\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DBePqHPgrPh\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by Johnnie Walker (@johnniewalker)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Johnnie Walker focuses on the festive spirit of apr\u00e8s-ski. Priyanka Chopra Jonas perfectly embodies this glamorous universe. The actress brings international appeal to the brand. She encourages consumers to associate whisky with convivial moments after skiing.   <\/p>\n\n<p>The campaign takes a dynamic, elegant approach. Visual content shows Priyanka enjoying moments of relaxation with a glass of<a href=\"https:\/\/www.parisselectbook.com\/en\/2019\/04\/18\/maison-du-whisky-la-boutique-parisienne-historique-nous-ouvre-ses-portes\/\"> whisky<\/a>. The aim is to appeal to mountain and luxury lovers.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A renewed vision of whisky<\/h2>\n\n<p>With this initiative, <strong>Johnnie Walker<\/strong> is modernizing its image. The brand aims to reach a wider, more diverse audience. Priyanka&#8217;s presence reinforces the inclusive and international aspect of the campaign.  <\/p>\n\n<p>Apr\u00e8s-ski enthusiasts appreciate the warmth of a good whisky after a day on the slopes. Johnnie Walker wants this gesture to become an unavoidable ritual. The collaboration aims to make this moment more memorable.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An international strategy<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited.jpg\" alt=\"\" class=\"wp-image-144847\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited.jpg 1500w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-295x166.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-880x495.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-534x300.jpg 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-768x432.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-180x100.jpg 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-312x175.jpg 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-829x466.jpg 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-372x209.jpg 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-1024x576.jpg 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/10\/102324-HowIGetDressed-PriyankaChopra-38973ddf0a194f93a745361bc6cc7fa9-edited-296x167.jpg 296w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<p>The choice of <strong>Priyanka Chopra Jonas<\/strong> is not an insignificant one. The actress has a worldwide following and influences millions of people. Her involvement allows Johnnie Walker to establish itself in the luxury lifestyle market. This campaign promises to boost the brand&#8217;s image on the international stage.   <\/p>\n\n<p>Johnnie Walker demonstrates its ability to innovate and adapt to modern trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johnnie Walker enters the apr\u00e8s-ski market with Priyanka Chopra Jonas, an eye-catching collaboration. The Johnnie Walker whisky brand wants to appeal to apr\u00e8s-ski enthusiasts. It&#8230;<\/p>\n","protected":false},"author":3,"featured_media":144841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-144979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johnnie Walker targets apr\u00e8s-ski with Priyanka Chopra<\/title>\n<meta name=\"description\" content=\"Johnnie Walker enters the apr\u00e8s-ski market with Priyanka Chopra Jonas, an eye-catching collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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