{"id":147533,"date":"2024-11-27T13:31:22","date_gmt":"2024-11-27T13:31:22","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/11\/27\/loewe-unveils-its-spring-summer-2025-pre-collection-minimalism-for-grazia-china\/"},"modified":"2024-11-27T13:31:57","modified_gmt":"2024-11-27T13:31:57","slug":"loewe-unveils-its-spring-summer-2025-pre-collection-minimalism-for-grazia-china","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/11\/27\/loewe-unveils-its-spring-summer-2025-pre-collection-minimalism-for-grazia-china\/","title":{"rendered":"LOEWE unveils its Spring-Summer 2025 pre-collection: minimalism for Grazia China"},"content":{"rendered":"\n<p><strong>Loewe continues to explore the boundaries of minimalism and avant-garde with its Spring-Summer 2025 pre-collection, sublimated by Nashi for Grazia China. Pared-down photography and contemporary aesthetics are the order of the day. <\/strong><\/p>\n\n<p>With this new pre-collection, Loewe, under the artistic direction of <strong>Jonathan Anderson<\/strong>, proposes a vision of fashion imbued with lightness and sophistication. The campaign features model Nashi, photographed by <strong>Ren Haihua<\/strong>, in a pared-down style that perfectly reflects the brand&#8217;s DNA: simple yet bold cuts, accompanied by meticulous attention to detail. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A minimalist, contemporary aesthetic<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Nashi in LOEWE Spring Summer 2025 precollection for Grazia China.<br\/><br\/>Photography Ren Haihua<br\/>Editor Cheng <a href=\"https:\/\/twitter.com\/hashtag\/LOEWE?src=hash&#038;ref_src=twsrc%5Etfw\"> Lin#LOEWE<\/a> <a href=\"https:\/\/t.co\/oUrR0Ot67G\">pic.twitter.com\/oUrR0Ot67G<\/a><\/p>&#8211; LOEWE (@LoeweOfficial)  <a href=\"https:\/\/twitter.com\/LoeweOfficial\/status\/1861711569064763744?ref_src=twsrc%5Etfw\">November 27, 2024<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The look featured in this campaign is a perfect example of Loewe&#8217;s masterful minimalism. Nashi wears a <strong>light dress in pink and white checks<\/strong>, a discreet nod to classic motifs revisited in a soft, feminine palette. The fluidity of the cut and the choice of fabrics illustrate the house&#8217;s desire to celebrate comfort while remaining elegant.  <\/p>\n\n<p>Accessorizing plays a key role in this campaign. <strong>Oversized sunglasses<\/strong>, adorned with refined details, add a touch of modernity that contrasts with the simplicity of the outfit. A minimalist necklace completes the look, reinforcing the idea that Loewe has mastered the art of &#8220;less is more&#8221;.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A renowned cast and creative team<\/h2>\n\n<p>For this campaign for Grazia China, Loewe called on a talented team. <strong>Ren Haihua<\/strong>, a photographer renowned for his artistic approach, captures the essence of the collection with a sober yet impactful aesthetic. Editing was entrusted to <strong>Cheng Lin<\/strong>, who added a sophisticated editorial touch, reinforcing the avant-garde dimension of this pre-collection. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DCLrL5zSZY5\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DCLrL5zSZY5\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DCLrL5zSZY5\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by \u4efb\u6d77\u534e (@ren_haihua)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The choice of Nashi as muse is part of a desire to reflect a universal, contemporary elegance that speaks to a global audience. Her confident attitude and subtle charisma perfectly embody the spirit of Loewe. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Loewe and Paris: a constant link with the fashion capital<\/h2>\n\n<p>Although this campaign is aimed at Grazia China, it has a particular resonance with the Parisian scene. Loewe, which has always had a strong presence in the French capital, continues to seduce fashion lovers with collections that resonate internationally. The Spring-Summer 2025 pre-collection is no exception, and it&#8217;s not hard to imagine these pieces being worn on the streets of Paris, from the quays of the Seine to elegant soir\u00e9es.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A timeless vision of sustainable fashion<\/h2>\n\n<p>With this pre-collection, Loewe reaffirms its commitment to fashion that is both timeless and avant-garde. The choice of fabrics and cuts reflects a focus on sustainability and craftsmanship, two essential values for the company. <\/p>\n\n<p>As we look ahead to the Spring-Summer 2025 season, Loewe reminds us that it&#8217;s possible to combine innovation and tradition, all in a modern setting that speaks to current and future generations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loewe continues to explore the boundaries of minimalism and avant-garde with its Spring-Summer 2025 pre-collection, sublimated by Nashi for Grazia China. Pared-down photography and contemporary&#8230;<\/p>\n","protected":false},"author":5,"featured_media":147519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-147533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOEWE unveils its Spring-Summer 2025 pre-collection: minimalism for Grazia China<\/title>\n<meta name=\"description\" content=\"Loewe continues to explore the boundaries of minimalism and avant-garde with its Spring-Summer 2025 pre-collection, sublimated by Nashi for Grazia China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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