{"id":147661,"date":"2024-11-28T10:49:31","date_gmt":"2024-11-28T10:49:31","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/11\/28\/bulgaris-new-star-to-promote-its-18-carat-gold-serpenti-necklace\/"},"modified":"2024-11-28T10:50:06","modified_gmt":"2024-11-28T10:50:06","slug":"bulgaris-new-star-to-promote-its-18-carat-gold-serpenti-necklace","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/11\/28\/bulgaris-new-star-to-promote-its-18-carat-gold-serpenti-necklace\/","title":{"rendered":"Bulgari&#8217;s new star to promote its 18-carat gold Serpenti necklace"},"content":{"rendered":"\n<p><strong>Bulgari is causing a stir with its new advertising campaign. To promote its 18-carat gold Serpenti Tubogas necklace, the brand has chosen a most unexpected protagonist: a dog. A bold and original approach that intrigues and seduces.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A Serpenti necklace that dares to think outside the box<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\"><p lang=\"en\" dir=\"ltr\">Celebrate the special time together with an iconic gift: the sleek Serpenti Tubogas necklace in 18-carat yellow gold.<br\/><br\/>Discover more at<a href=\"https:\/\/twitter.com\/hashtag\/Bvlgari?src=hash&#038;ref_src=twsrc%5Etfw\"> https:\/\/t.co\/16UBKkIDu6#Bvlgari<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BvlgariJewelry?src=hash&#038;ref_src=twsrc%5Etfw\">#BvlgariJewelry<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Serpenti?src=hash&#038;ref_src=twsrc%5Etfw\">#Serpenti<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BvlgariCelebration?src=hash&#038;ref_src=twsrc%5Etfw\">#BvlgariCelebration<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BvlgariHolidays?src=hash&#038;ref_src=twsrc%5Etfw\">#BvlgariHolidays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BvlgariGifts?src=hash&#038;ref_src=twsrc%5Etfw\">#BvlgariGifts<\/a> <a href=\"https:\/\/t.co\/dWTt1n9ADN\">pic.twitter.com\/dWTt1n9ADN<\/a><\/p>&#8211; Bvlgari (@Bulgariofficial)  <a href=\"https:\/\/twitter.com\/Bulgariofficial\/status\/1861085025103655020?ref_src=twsrc%5Etfw\">November 25, 2024<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p><strong>Bulgari<\/strong>, a symbol of elegance and refinement, has always captured attention with timeless creations and avant-garde campaigns. This time, the Italian brand has chosen to associate its iconic <strong>Serpenti Tubogas<\/strong> necklace, synonymous with seduction, with a most surprising element: a dog. A far cry from the glamorous models usually chosen to embody luxury, this choice reflects a renewed vision of high jewelry.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Why use a dog to sell a gold necklace?<\/h2>\n\n<p>The use of a dog in this ad may seem unusual, but it&#8217;s part of an innovative marketing strategy. <strong>An animal embodies emotion, loyalty and a universal connection<\/strong>, qualities that resonate with a wide audience. By integrating a dog into a world of luxury, Bulgari humanizes the experience and offers a more accessible and engaging vision of its creations. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DC15h5NJH4X\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DC15h5NJH4X\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DC15h5NJH4X\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by BVLGARI Official (@bvlgari)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The contrast between <strong>the refinement of an 18-carat gold collar<\/strong> and the apparent simplicity of a dog creates a memorable effect. It&#8217;s no longer just about selling a piece of jewelry, but evoking a moment of complicity, a celebration of the unique bond between the object and its future owner. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The impact of such a campaign<\/h2>\n\n<p>Bulgari is not the first luxury house to use animals to attract attention, but this campaign marks a break with traditional codes. By putting a <a href=\"https:\/\/www.parisselectbook.com\/?s=chien&amp;post_type=post\">dog<\/a> in the spotlight, the brand breaks away from the often stereotypical representations of women and men in luxury. It offers a different, more inclusive and, above all, emotional narrative.  <\/p>\n\n<p><strong>The dog becomes a mirror for human emotions.<\/strong>  In the campaign video, her captivating gaze, surrounded by long, silky hair, seems to carry a subtle message: this necklace is much more than an accessory, it&#8217;s an expression of timeless beauty and emotional connection.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A boldness that speaks to Paris<\/h2>\n\n<p>In a city like Paris, where dogs are often regarded as integral members of the family, this campaign could find a particular echo. By associating the animal with refinement, Bulgari seems to be playing on Parisian values of elegance and style, while celebrating love and complicity. Many Parisians might see the campaign as a nod to their own way of life, where animals are ubiquitous in caf\u00e9s, parks and even luxury boutiques.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A well-thought-out marketing strategy<\/h2>\n\n<p>If the aim of an advertising campaign is to capture attention and leave a lasting impression, then Bulgari has succeeded.  <strong>The association of the Serpenti collar, a symbol of sophistication, with a dog, overturns expectations while attracting new audiences.<\/strong>  It allows the brand to renew its image and appeal to a younger clientele, keen for authenticity and emotion in advertising messages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulgari is causing a stir with its new advertising campaign. To promote its 18-carat gold Serpenti Tubogas necklace, the brand has chosen a most unexpected&#8230;<\/p>\n","protected":false},"author":5,"featured_media":147656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2687],"tags":[],"quartier":[],"class_list":["post-147661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bulgari&#039;s new star to promote its 18-carat gold Serpenti necklace<\/title>\n<meta name=\"description\" content=\"Bulgari causes a stir with its new advertising campaign. 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