{"id":148469,"date":"2024-12-09T10:25:02","date_gmt":"2024-12-09T10:25:02","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/12\/09\/when-luxury-hotels-invest-in-fashion-a-five-star-trend\/"},"modified":"2024-12-09T10:25:39","modified_gmt":"2024-12-09T10:25:39","slug":"when-luxury-hotels-invest-in-fashion-a-five-star-trend","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/12\/09\/when-luxury-hotels-invest-in-fashion-a-five-star-trend\/","title":{"rendered":"When luxury hotels invest in fashion: A five-star trend"},"content":{"rendered":"\n

Luxury hotels are diversifying their offer by launching their own ready-to-wear and accessories collections. A strategy that blends elegance and identity. <\/strong><\/p>\n\n

The rise of “made in palace” fashion<\/h2>\n\n

After decades of focusing on high-end hospitality, luxury hotels<\/strong> are diversifying into fashion. In Paris, Le Bristol<\/strong> recently presented its textile line under the Bristol Society<\/em> brand. Pyjamas, logo sweatshirts, tote bags: these pieces blend homewear and athleisure<\/strong>, catering to a demanding clientele in search of comfort and style. <\/p>\n\n

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A publication shared by Le Bristol Paris (@lebristolparis)<\/a><\/p><\/div><\/blockquote>\n