{"id":149523,"date":"2024-12-20T11:24:35","date_gmt":"2024-12-20T11:24:35","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2024\/12\/20\/hennessy-and-generative-art-an-innovative-collaboration\/"},"modified":"2024-12-20T11:35:00","modified_gmt":"2024-12-20T11:35:00","slug":"hennessy-and-generative-art-an-innovative-collaboration","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2024\/12\/20\/hennessy-and-generative-art-an-innovative-collaboration\/","title":{"rendered":"Hennessy and generative art: an innovative collaboration"},"content":{"rendered":"\n<p><strong>The Hennessy cognac house, always at the forefront of innovation, unveils a bold new collaboration to celebrate the festive season. This time, the brand has teamed up with Florian Zumbrunn, a French artist specializing in generative art, to reinvent its iconic Hennessy X.O. bottle. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Unique decanters thanks to generative art<\/h2>\n\n<p>For this collaboration, Florian Zumbrunn applied his expertise in <strong>artistic algorithms<\/strong> to 40 numbered bottles of Hennessy X.O. cognac. The artist, whose work is enjoying growing success thanks to the rise of <strong>NFTs<\/strong>, used a <strong>robotic arm<\/strong> to apply unique designs directly to the decanters. This approach blends technology and creativity, giving each bottle its own unique identity. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"528\" height=\"600\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-12.16.10.png\" alt=\"\" class=\"wp-image-149503\" style=\"width:341px;height:auto\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-12.16.10.png 528w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-12.16.10-260x295.png 260w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/div>\n<p>In the boutique, Hennessy takes innovation a step further with a <strong>customization option<\/strong>. Customers can set their own parameters for certain aspects of the design, such as the choice of colors or the chromatic palette, reinforcing the uniqueness of each decanter. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Hennessy: a strategy of high-impact collaborations<\/h2>\n\n<p>This partnership is part of Hennessy&#8217;s wider strategy to blend tradition and modernity. After a bottle co-created with singer Maluma and a collaboration with Berluti, the benchmark for luxury leather goods, Hennessy continues to push back the boundaries of creativity. Last April, the house even launched a <strong>bottled cocktail<\/strong> in partnership with Parisian bar Cravan.  <\/p>\n\n<p>Thanks to these initiatives, the company is strengthening its brand image and attracting new audiences.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2024\/12\/20\/jacquemus-returns-to-paris-fashion-week\/\">Jacquemus returns to Paris Fashion Week<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hennessy cognac house, always at the forefront of innovation, unveils a bold new collaboration to celebrate the festive season. This time, the brand has&#8230;<\/p>\n","protected":false},"author":3,"featured_media":149513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2687],"tags":[],"quartier":[],"class_list":["post-149523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hennessy and generative art: an innovative collaboration<\/title>\n<meta name=\"description\" content=\"The Hennessy cognac house, always at the forefront of innovation, unveils a bold new collaboration to celebrate...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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