{"id":150279,"date":"2025-01-07T08:31:48","date_gmt":"2025-01-07T08:31:48","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/01\/07\/tag-heuer-the-big-comeback-in-formula-1\/"},"modified":"2025-01-07T08:32:02","modified_gmt":"2025-01-07T08:32:02","slug":"tag-heuer-the-big-comeback-in-formula-1","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/01\/07\/tag-heuer-the-big-comeback-in-formula-1\/","title":{"rendered":"TAG Heuer, the big comeback in Formula 1"},"content":{"rendered":"\n

Swiss watchmaker TAG Heuer marks a historic return by becoming the Official Timekeeper of Formula 1 for the 2025<\/em> season. <\/strong><\/p>\n\n

After a twenty-year absence, TAG Heuer takes over from Rolex and returns to the key role it played between 1992 and 2003<\/em>. With over 230 Grand Prix victories<\/strong> as a partner, TAG Heuer strengthens its ties with the prestigious world of motorsport. <\/p>\n\n

A story of passion and precision<\/h2>\n\n

TAG Heuer and Formula 1 racing share a long history. Back in 1971<\/em>, the company was the first watchmaker to sponsor a racing team, the legendary Scuderia Ferrari<\/strong>. Today, this return is accompanied by an ambitious vision, as the brand emphasized: “When we return to the track, we’re not just back, we’re home.”<\/em> This partnership is a celebration of precision<\/strong>, performance<\/strong>, and the commitment of a brand deeply linked to circuits. <\/p>\n\n

A strategic partnership signed by LVMH<\/h2>\n\n

The return is part of a ten-year<\/strong> partnership between TAG Heuer parent company LVMH and Formula 1 owner Liberty Media. According to Fr\u00e9d\u00e9ric Arnault<\/strong>, CEO of LVMH’s watch division, “Formula 1 has become one of the most attractive sports in the world. It embodies values such as innovation, team spirit and performance.”<\/em> <\/p>\n\n

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A publication shared by TAG Heuer (@tagheuer)<\/a><\/p><\/div><\/blockquote>\n