{"id":152727,"date":"2025-01-30T13:51:14","date_gmt":"2025-01-30T13:51:14","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/01\/30\/jil-sander-enters-the-world-of-haute-parfumerie\/"},"modified":"2025-01-30T13:51:37","modified_gmt":"2025-01-30T13:51:37","slug":"jil-sander-enters-the-world-of-haute-parfumerie","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/01\/30\/jil-sander-enters-the-world-of-haute-parfumerie\/","title":{"rendered":"Jil Sander enters the world of haute parfumerie"},"content":{"rendered":"\n<p><strong>German fashion house Jil Sander expands its universe with the launch of its first luxury fragrance collection, <em>Olfactory Series 1 Collection<\/em>. A minimalist, sophisticated range that reflects the essence of the brand. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A refined, minimalist approach<\/strong><\/h2>\n\n<p>Renowned for its sleek, timeless aesthetic, <strong>Jil Sander<\/strong> is entering the world of <strong>haute parfumerie<\/strong> with an approach true to its DNA. The new collection, <em>Olfactory Series 1<\/em>, comprises <strong>six fragrances<\/strong>, each created from just <strong>three natural ingredients<\/strong>. <\/p>\n\n<p>This concept is based on a purified formulation: <strong>aldehydes<\/strong>, <strong>alcohol from recycled carbon emissions<\/strong> and <strong>water<\/strong>. Far from complex, overloaded fragrances, this approach aims to sublimate <strong>the simplicity and purity of raw materials<\/strong>, playing on amplified, sophisticated olfactory notes. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFXlTayoIN4\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DFXlTayoIN4\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DFXlTayoIN4\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by JIL SANDER (@jilsander)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p><strong>&#8220;Our approach is consistent across all forms of design, whether fashion, architecture or fragrance<\/strong>,&#8221; explain <strong>Lucie and Luke Meier<\/strong>, the house&#8217;s artistic directors.<strong>&#8220;We have sought to develop elegant, unisex fragrances, enhancing simple ingredients to reveal their full complexity<\/strong>.&#8221;<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Innovative design by Formafantasma<\/strong><\/h2>\n\n<p>The creative duo collaborated with Milan and Rotterdam-based design studio <strong>Formafantasma<\/strong> to create bottles that reflect the brand&#8217;s minimalism and innovation. The bottles, with their <strong>asymmetrical shapes<\/strong>, are covered by a <strong>bell-shaped white aluminum cap<\/strong>, designed to protect the fragrances from light while adding an architectural touch. <\/p>\n\n<p>The collection will be <strong>available from Tuesday in 21 Jil Sander boutiques and on the brand&#8217;s official website<\/strong>, before a <strong>worldwide launch in May 2025<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Haute Parfumerie: a new field for fashion brands<\/strong><\/h2>\n\n<p><strong>Jil Sander<\/strong> &#8216;s entry into the world of perfumery is part of a <strong>growing trend<\/strong> within the luxury sector. At a time when <strong>fashion is experiencing a slowdown<\/strong>, many houses are exploring the <strong>beauty and fragrance<\/strong> segment to diversify their offer and appeal to a wider customer base. <\/p>\n\n<p>This dynamic is confirmed by market experts. According to <strong>Claudia D&#8217;Arpizio and Federica Levato<\/strong>, analysts at <strong>Bain &amp; Company<\/strong>, <strong>the luxury sector has lost around 50 million consumers in the last two years<\/strong>, a strong signal that is prompting brands to rethink their strategy. <\/p>\n\n<p>So, after <strong>Balmain<\/strong>, which marked its return to perfumery with creations inspired by its fashion, or <strong>Bottega Veneta<\/strong> and <strong>Celine<\/strong>, other houses such as <strong>Prada Beauty, Miu Miu, Balenciaga and Alexander McQueen<\/strong> are already preparing their next forays into the world of perfume and make-up in 2025.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A new era for Jil Sander<\/strong><\/h2>\n\n<p>With <em>Olfactory Series 1<\/em>, <strong>Jil Sander<\/strong> doesn&#8217;t just launch another fragrance on the market. Jil Sander&#8217;s <strong>vision is radical and uncluttered<\/strong>, in keeping with its aesthetic and commitment to <strong>responsible innovation<\/strong>. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/01\/28\/hailey-bieber-relaunches-lip-liner-the-return-of-a-trend\/\">Hailey Bieber relaunches lip liner: the return of a trend<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>German fashion house Jil Sander expands its universe with the launch of its first luxury fragrance collection, Olfactory Series 1 Collection. A minimalist, sophisticated range&#8230;<\/p>\n","protected":false},"author":11,"featured_media":152649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-152727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jil Sander enters the world of haute parfumerie<\/title>\n<meta name=\"description\" content=\"German fashion house Jil Sander is expanding its universe with the launch of its first collection of luxury perfumes, the Olfactory Series...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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