{"id":153515,"date":"2025-02-08T17:30:06","date_gmt":"2025-02-08T17:30:06","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/08\/cent-neuf-when-second-hand-invites-itself-to-galeries-lafayette-paris-haussmann\/"},"modified":"2025-02-18T15:20:49","modified_gmt":"2025-02-18T15:20:49","slug":"cent-neuf-when-second-hand-invites-itself-to-galeries-lafayette-paris-haussmann","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/08\/cent-neuf-when-second-hand-invites-itself-to-galeries-lafayette-paris-haussmann\/","title":{"rendered":"Cent Neuf: when second-hand goods become a permanent fixture at Galeries Lafayette Paris Haussmann"},"content":{"rendered":"\n

Second-hand brand Cent Neuf continues its ascent in the fashion world with the inauguration of its first men’s space at Galeries Lafayette Paris Haussmann. This expansion follows the successful opening of its women’s space last January, marking a new stage in the democratization of sustainable fashion. <\/strong><\/p>\n\n

An innovative approach to second-hand<\/h2>\n\n

Founded in 2023, Cent Neuf is revolutionizing the concept of the traditional thrift store by adopting the codes of classic ready-to-wear brands. Under the artistic direction of Gaultier Desandre Navarre, the company offers two annual collections per gender, composed of carefully selected pieces from across Europe. The distinctive feature of their approach lies in the treatment of the garments: each piece is washed and disinfected in Picardie before being put on sale, guaranteeing near-new quality without the environmental impact of traditional production. <\/p>\n\n

A brand that shakes things up<\/h2>\n\n

The founding trio, Alexandre, Mathilde and Gaultier, have created a true brand identity that goes beyond the simple concept of a thrift store. Their sophisticated marketing approach manifests itself through elaborate collection campaigns, where garments are staged in shoots worthy of the greatest fashion magazines. The brand calls on a collections director to ensure the stylistic coherence of its wardrobe, offering pieces ranging from Ralph Lauren-inspired shirts to velvet dresses, in mini or maxi versions. <\/p>\n\n

A growing success at Galeries Lafayette Paris Haussmann<\/h2>\n\n
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A publication shared by Cent Neuf (@centneufparis)<\/a><\/p><\/div><\/blockquote>\n