{"id":153585,"date":"2025-02-10T09:09:10","date_gmt":"2025-02-10T09:09:10","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/10\/prada-mode-moves-to-abu-dhabi-art-and-luxury\/"},"modified":"2025-02-10T09:09:32","modified_gmt":"2025-02-10T09:09:32","slug":"prada-mode-moves-to-abu-dhabi-art-and-luxury","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/10\/prada-mode-moves-to-abu-dhabi-art-and-luxury\/","title":{"rendered":"Prada Mode moves to Abu Dhabi: art and luxury"},"content":{"rendered":"\n<p><strong>Prada inaugurates a new edition of its cultural event in Abu Dhabi, a key destination for the development of major luxury brands in the Middle East.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Prada Mode: an immersive 11th edition<\/h2>\n\n<p>Italian fashion house <strong>Prada<\/strong> launches the eleventh edition of <em>Prada Mode<\/em> from <strong>February 11 to 14<\/strong> in Abu Dhabi&#8217;s historic <strong>Mina Zayed<\/strong> district. This event, at the crossroads of fashion, art and music, is part of a strategic move to <strong>strengthen the brand&#8217;s presence in the region<\/strong>. <\/p>\n\n<p>For this new edition, <strong>Prada is teaming up with multi-disciplinary artist Theaster Gates<\/strong>, with whom it has collaborated in the past. The planned installation explores the theme of <strong>duality<\/strong>, with a cylindrical space offering <strong>two distinct sound ambiances<\/strong> developed with the creative label <strong>NTS<\/strong>: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Inside,<\/strong> an intimate, hushed atmosphere conducive to reflection and exchange.<\/li>\n\n\n\n<li><strong>Outside<\/strong>, a dynamic sound system punctuated by <strong>DJ sets<\/strong>.<\/li>\n<\/ul>\n\n<p>The event will also feature <strong>artistic performances<\/strong>, <strong>conversations hosted by local talent<\/strong>, and a <strong>culinary experience orchestrated by chef Salam Daqqaq<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Abu Dhabi: a strategic choice for luxury<\/h2>\n\n<p>The decision to locate <em>Prada Mode<\/em> in Abu Dhabi is no small one. Numerous luxury brands have recently stepped up their presence in the region, including <strong>Tiffany &amp; Co<\/strong>, <strong>Dior<\/strong> and <strong>Valentino<\/strong>, which have launched landmark initiatives. <\/p>\n\n<p>According to a study by the <strong>Boston Consulting Group and Altagamma<\/strong>, the <strong>luxury goods market in the Middle East<\/strong> could reach <strong>30 to 35 billion euros by 2030<\/strong>, <strong>double its value in 2022<\/strong>. This dynamic explains the growing interest of major brands in this destination. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A private club before opening to the public<\/h2>\n\n<p>On <strong>February 11 and 12<\/strong>, <em>Prada Mode Abu Dhabi<\/em> will operate as <strong>a private club<\/strong>, accessible only to <strong>a handful of select guests<\/strong>. From <strong>February 13<\/strong>, the event will open to the <strong>general public<\/strong>, allowing a wider audience to discover this immersive experience blending <strong>luxury, art and innovation<\/strong>. <\/p>\n\n<p>\ud83d\udccd\ud83d\udd17 Prada Mode Abu Dhabi &#8211; Miza 1, Mina Zayed<br\/>\ud83d\udcc6 February 11 to 14<br\/> Registration and information on the <a href=\"https:\/\/pradamodeabudhabi.eventbloomer.com\/public\">dedicated page<\/a><\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/02\/09\/francesco-vezzoli-and-karl-lagerfeld-a-design-tribute\/\">Francesco Vezzoli and Karl Lagerfeld: a design tribute<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada inaugurates a new edition of its cultural event in Abu Dhabi, a key destination for the development of major luxury brands in the Middle&#8230;<\/p>\n","protected":false},"author":11,"featured_media":153582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-153585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada Mode moves to Abu Dhabi: art and luxury<\/title>\n<meta name=\"description\" content=\"Prada inaugurates a new edition of its cultural event in Abu Dhabi, a key destination for the development of the great Houses...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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