{"id":153786,"date":"2025-02-11T08:48:10","date_gmt":"2025-02-11T08:48:10","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/11\/stella-mccartney-revolutionizes-its-stores-with-sony\/"},"modified":"2025-02-11T08:48:35","modified_gmt":"2025-02-11T08:48:35","slug":"stella-mccartney-revolutionizes-its-stores-with-sony","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/11\/stella-mccartney-revolutionizes-its-stores-with-sony\/","title":{"rendered":"Stella McCartney revolutionizes its stores with Sony"},"content":{"rendered":"\n

In an innovative move combining fashion and technology, the Stella McCartney brand announces a strategic partnership with Sony to modernize its retail spaces. This collaboration, involving eleven of the brand’s flagships, marks a significant evolution in the British designer’s retail approach. <\/strong><\/p>\n\n

Cutting-edge technology at the service of fashion<\/h2>\n\n

The project involves the installation of Sony Bravia professional screens in the windows of the brand’s flagship stores. This cutting-edge technology stands out for its exceptional image quality and absence of reflections, enabling optimum presentation of the collections. This initiative follows a first successful experience at the 2024 winter fashion show in Paris, where Sony had already equipped the catwalk area with its high-performance screens. <\/p>\n\n

A partnership based on shared values<\/h2>\n\n
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See this post on Instagram<\/div><\/div>
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A publication shared by Stella McCartney (@stellamccartney)<\/a><\/p><\/div><\/blockquote>\n