{"id":153984,"date":"2025-02-13T10:39:13","date_gmt":"2025-02-13T10:39:13","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/13\/tag-heuer-signs-with-monaco-grand-prix\/"},"modified":"2025-02-13T10:39:39","modified_gmt":"2025-02-13T10:39:39","slug":"tag-heuer-signs-with-monaco-grand-prix","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/13\/tag-heuer-signs-with-monaco-grand-prix\/","title":{"rendered":"TAG Heuer signs with Monaco Grand Prix"},"content":{"rendered":"\n

For the first time in Formula 1 history, the Monaco Grand Prix takes the name of a brand: it becomes the Formula 1 TAG Heuer Grand Prix de Monaco<\/em>. A turning point for watchmaking and motorsport. <\/strong><\/p>\n\n

TAG Heuer, prestigious timekeeper for a legendary race<\/strong><\/h3>\n\n

Not since 1929<\/em> has a company lent its name to the Monaco Grand Prix<\/strong>. In 2024, TAG Heuer<\/strong> becomes the first title partner<\/strong> of the legendary race. Already the official timekeeper of Formula 1<\/strong>, replacing Rolex, the Swiss company thus strengthens its historic link with motorsport<\/strong>. <\/p>\n\n

This partnership is in line with the strategy of the LVMH<\/strong> group, owner of TAG Heuer, to strengthen its presence in the world of Formula 1. A logical choice for a brand that has always celebrated precision, innovation and performance<\/strong>, fundamental values in F1. <\/p>\n\n

LVMH and Formula 1: strategic expansion<\/strong><\/h3>\n\n

TAG Heuer is not the only LVMH brand to be involved in Formula 1. In October 2023, the luxury conglomerate announced a ten-year partnership<\/strong> with the championship, allowing several of its Houses to associate their image with it. <\/p>\n\n

\n
<\/div>\n\n\n\n
\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
See this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A publication shared by TAG Heuer (@tagheuer)<\/a><\/p><\/div><\/blockquote>\n