{"id":154672,"date":"2025-02-18T14:02:06","date_gmt":"2025-02-18T14:02:06","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/18\/meghan-markle-unveils-her-lifestyle-brand\/"},"modified":"2025-02-18T15:21:21","modified_gmt":"2025-02-18T15:21:21","slug":"meghan-markle-unveils-her-lifestyle-brand","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/18\/meghan-markle-unveils-her-lifestyle-brand\/","title":{"rendered":"Meghan Markle unveils her lifestyle brand"},"content":{"rendered":"\n<p><strong>After months of anticipation, Meghan Markle officially announces the launch of her lifestyle brand &#8220;As Ever&#8221;. This new entrepreneurial venture marks her return to the world of well-being and the art of living. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A strategic rebranding<\/strong><\/h2>\n\n<p>Originally announced as <strong>American Riviera Orchard<\/strong>, the brand has now been renamed <strong>As Ever<\/strong>. In a video filmed by <strong>Prince Harry<\/strong> and posted on her Instagram account, Meghan Markle explains her choice: <em>&#8220;American Riviera seemed like a good name, but it limited me to products made in this region.&#8221;<\/em> However, this decision also seems to have been influenced by <strong>legal difficulties<\/strong> linked to trademark registration.  <\/p>\n\n<p>&#8220;As Ever&#8221; refers to an English expression meaning <em>&#8220;as it has always been&#8221;,<\/em> a nod to Meghan Markle&#8217;s philosophy. She describes the venture as an extension of <strong>The Tig<\/strong>, her former lifestyle blog that she hosted before her marriage to Harry. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A grand launch with Netflix<\/strong><\/h2>\n\n<p>Meghan Markle is taking advantage of her <strong>new Instagram account<\/strong> and <strong>As Ever<\/strong> website to unveil her project. Her slogan <em>?<\/em> <em>Save your seat at the table&#8221;<\/em>. Its logo? <strong>A palm tree surrounded by hummingbirds<\/strong>, a symbol evoking nature and serenity.  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DGM6gmks6fm\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DGM6gmks6fm\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DGM6gmks6fm\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by Meghan, Duchess of Sussex (@meghan)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The former duchess also confirmed her <strong>partnership with Netflix<\/strong>, which is not limited to her culinary series <em>With Love, Meghan<\/em>, but also includes support for her business. The Sussexes have signed a <strong>multi-year contract with Netflix<\/strong>, valued at <strong>$100 million<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A range of products inspired by her daily life<\/strong><\/h2>\n\n<p>&#8220;As Ever&#8221; will offer a <strong>wide selection of products<\/strong> dedicated to well-being, decoration and gastronomy. These include : <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Handcrafted jams<\/strong>, already sent as a preview to some of Meghan Markle&#8217;s close friends.<\/li>\n\n\n\n<li><strong>Crockery, gardening tools, wine bottle bags and birdhouses<\/strong>.<\/li>\n\n\n\n<li><strong>Butters, jellies, chocolates and edible flowers<\/strong>, all of which the Duchess loves, and which she showcases in her new show on Netflix.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>An original photo by Lilibet to mark the event<\/strong><\/h2>\n\n<p>The launch of As Ever is accompanied by an <strong>exclusive photo<\/strong> of Meghan Markle and her daughter <strong>Lilibet<\/strong>, walking barefoot in a seaside park. A rare shot of<strong>Archie<\/strong>&#8216;s little sister, it perfectly illustrates the image of a <strong>simple, natural art of living<\/strong> that Meghan wishes to convey through her brand. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/02\/18\/emma-stone-her-surreal-louis-vuitton-dress\/\">Emma Stone, her surreal Louis Vuitton dress<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After months of anticipation, Meghan Markle officially announces the launch of her lifestyle brand &#8220;As Ever&#8221;. This new entrepreneurial venture marks her return to the&#8230;<\/p>\n","protected":false},"author":11,"featured_media":154586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-154672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meghan Markle unveils her lifestyle brand<\/title>\n<meta name=\"description\" content=\"After months of anticipation, Meghan Markle officially announces the launch of her lifestyle brand &quot;As Ever&quot;. 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