{"id":155200,"date":"2025-02-21T10:18:20","date_gmt":"2025-02-21T10:18:20","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/02\/21\/birkenstock-in-full-expansion\/"},"modified":"2025-02-21T10:18:41","modified_gmt":"2025-02-21T10:18:41","slug":"birkenstock-in-full-expansion","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/02\/21\/birkenstock-in-full-expansion\/","title":{"rendered":"Birkenstock in full expansion"},"content":{"rendered":"\n

The renowned German footwear manufacturer Birkenstock is enjoying spectacular growth, thanks to a move upmarket and expansion in Asian markets.<\/strong><\/p>\n\n

Strong sales growth despite the winter season<\/strong><\/h2>\n\n

Birkenstock has announced a 19% year-on-year increase<\/strong> in sales<\/strong>, reaching 362 million euros<\/strong> in the last quarter, thus exceeding analysts’ forecasts. The brand, historically known for its sandals, is now attracting customers with a broader range of closed shoes<\/strong>: boots, sneakers and clogs. These models, often more expensive, performed particularly well during the holiday season<\/strong>, accounting for over 50% of sales<\/strong> in America and Europe. <\/p>\n\n

The company is maintaining its ambitious growth targets for 2025<\/strong>, forecasting an increase of up to 17%<\/strong> at constant exchange rates.<\/p>\n\n

Successful expansion in Asia<\/strong><\/h2>\n\n
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A publication shared by Birkenstock (@birkenstock)<\/a><\/p><\/div><\/blockquote>\n