{"id":156508,"date":"2025-03-01T17:36:48","date_gmt":"2025-03-01T17:36:48","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/01\/diamonds-de-beers-differentiates-natural-from-synthetic\/"},"modified":"2025-03-01T17:37:50","modified_gmt":"2025-03-01T17:37:50","slug":"diamonds-de-beers-differentiates-natural-from-synthetic","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/01\/diamonds-de-beers-differentiates-natural-from-synthetic\/","title":{"rendered":"Diamonds : De Beers differentiates natural from synthetic"},"content":{"rendered":"\n

In response to the boom in laboratory diamonds, De Beers has launched a new technology that guarantees 100% reliable detection.<\/strong><\/p>\n\n

A major breakthrough for the diamond industry<\/strong><\/h2>\n\n

The diamond market is going through a difficult period. The rise in popularity of synthetic stones<\/strong>, which are much cheaper and produced in a matter of weeks, is competing strongly with natural diamonds, forged over billions of years<\/strong> in the heart of the Earth. <\/p>\n\n

To meet this challenge, De Beers<\/strong> has designed the DiamondProof<\/strong>, a machine capable of instantly identifying the chemical nature of a diamond<\/strong>. Simply place the stone in a drawer<\/strong>, and the verdict appears on a screen: blue for a natural diamond, yellow for a stone requiring further analysis<\/strong>. <\/p>\n\n

De Beers, a response to a market crisis<\/strong><\/h2>\n\n

The diamond sector is faced with falling prices<\/strong>, exacerbated by falling demand in China<\/strong>, the world’s second-largest market after the United States. This innovation is part of a wider effort<\/strong> to enhance the value of natural diamonds through marketing, pricing and consumer education<\/strong>. <\/p>\n\n

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A publication shared by De Beers Group \ud83d\udc8e (@debeersgroup)<\/a><\/p><\/div><\/blockquote>\n