{"id":159259,"date":"2025-03-14T17:20:34","date_gmt":"2025-03-14T17:20:34","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/14\/carita-the-parisian-beauty-house-that-now-appeals-to-men\/"},"modified":"2025-03-17T10:35:37","modified_gmt":"2025-03-17T10:35:37","slug":"carita-the-parisian-beauty-house-that-now-appeals-to-men","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/14\/carita-the-parisian-beauty-house-that-now-appeals-to-men\/","title":{"rendered":"Carita: the Parisian beauty house that now appeals to men"},"content":{"rendered":"\n

The iconic Maison de Beaut\u00e9 Carita, a luxury institution since 1945, reopens its doors with a brand-new offering dedicated to men. A blend of heritage, innovation and refinement, this legendary address on the Faubourg Saint-Honor\u00e9 redefines masculine elegance. <\/strong><\/p>\n\n

Carita: a heritage of beauty and excellence<\/strong><\/h2>\n\n

Founded by sisters Maria and Rosy Carita<\/strong>, the company revolutionized the world of beauty by introducing an avant-garde concept: the Maison de Beaut\u00e9<\/strong>. A place where hairstyling, facials, make-up and massage come together for a holistic<\/strong> approach to well-being<\/strong>, long before this notion became fashionable. <\/p>\n\n

An icon from the 50s to the 70s<\/strong>, Carita sublimated legendary figures such as Mireille Darc, Fran\u00e7oise Hardy and Anna Karina<\/strong>. Its famous graphic carr\u00e9 and innovative techniques have left their mark on the history of Parisian style and glamour. <\/p>\n\n

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A publication shared by Carita Paris (@caritaparis)<\/a><\/p><\/div><\/blockquote>\n