{"id":159268,"date":"2025-03-14T17:03:18","date_gmt":"2025-03-14T17:03:18","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/14\/paulas-choice-finally-arrives-at-sephora\/"},"modified":"2025-03-17T10:35:38","modified_gmt":"2025-03-17T10:35:38","slug":"paulas-choice-finally-arrives-at-sephora","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/14\/paulas-choice-finally-arrives-at-sephora\/","title":{"rendered":"Paula’s Choice finally arrives at Sephora"},"content":{"rendered":"\n

After years of anticipation, the American brand Paula’s Choice made its debut at Sephora in 2025, offering skincare enthusiasts products with impeccable composition and proven results.<\/strong><\/p>\n\n

A pioneering brand in cosmetic transparency<\/strong><\/h2>\n\n

Founded in 1995<\/strong> by Paula Begoun<\/strong>, Paula’s Choice was born of a clear ambition: to offer effective skincare without superfluous ingredients. The brand’s history began with its founder’s own skin problems, suffering fromacne and eczema<\/strong>, which led her to develop formulas based on scientifically proven active ingredients<\/strong>. <\/p>\n\n

A visionary from the outset, Paula Begoun opted to sell exclusively online<\/strong>, a bold gamble at a time when e-commerce was still in its infancy. This avant-garde approach enabled her to build a loyal community<\/strong>, seduced by her expert advice and absolute transparency<\/strong> on the composition of her products. Dubbed the “cosmetics cop”<\/strong>, she has established herself as a benchmark in the industry, detailing the benefits of every ingredient used. <\/p>\n\n

A complete range now available in store<\/strong><\/h2>\n\n
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See this post on Instagram<\/div><\/div>
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A publication shared by Paula’s Choice France (@paulaschoicefr)<\/a><\/p><\/div><\/blockquote>\n