{"id":159345,"date":"2025-03-18T10:12:31","date_gmt":"2025-03-18T10:12:31","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/18\/decathlon-acquires-japanese-artist-tetsunori-tawaraya\/"},"modified":"2025-03-18T10:13:08","modified_gmt":"2025-03-18T10:13:08","slug":"decathlon-acquires-japanese-artist-tetsunori-tawaraya","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/18\/decathlon-acquires-japanese-artist-tetsunori-tawaraya\/","title":{"rendered":"Decathlon acquires Japanese artist Tetsunori Tawaraya"},"content":{"rendered":"\n<p><strong>Decathlon continues its move towards lifestyle by teaming up with Japanese artist Tetsunori Tawaraya. This encounter between sport, art and urban culture marks a turning point for the brand. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A collaboration between sport and art<\/strong><\/h2>\n\n<p>Known for its affordable sports equipment, Decathlon is constantly exploring new horizons. This season, the brand ventures into the world of <strong>Japanese streetwear<\/strong> by collaborating with Tetsunori Tawaraya, an artist with psychedelic influences who has already left his mark with Volcom. His unique aesthetic is reflected in a collection where vibrant colors and nature-inspired patterns come to life.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>An exclusive, limited collection<\/strong><\/h2>\n\n<p>This capsule is not limited to clothing. In addition to streetwear pieces such as jackets, pants and down jackets, it also offers accessories and outdoor gear. The iconic &#8220;2 Seconds&#8221; tent features the artist&#8217;s illustrations, as do a folding seat, a picnic blanket and a water bottle. Two sneaker models, the WLKR76 and RR2K, have also been revisited and are priced at 75 euros. The entire collection will be available from <strong>March 26, 2025<\/strong>, but only in <strong>six stores in France<\/strong> and sixteen in Europe, reinforcing its exclusive character.    <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A strategic turning point for Decathlon<\/strong><\/h2>\n\n<p>With this foray into streetwear, Decathlon affirms its ambition to conquer a wider audience, between urban fashion lovers and sports enthusiasts. At the same time, the brand continues to be involved in high-level sports, sponsoring athletes such as <strong>Antoine Griezmann<\/strong> and <strong>Alex Sarr<\/strong>. With <strong>1,700 stores worldwide<\/strong>, the brand expects to achieve sales of <strong>15.6 billion euros by 2023<\/strong>, testifying to its dynamism and commitment to renewal.  <\/p>\n\n<p>This collaboration with Tetsunori Tawaraya could well mark a new chapter in the history of Decathlon, confirming its <strong>hybrid positioning between sporting performance and contemporary culture<\/strong>.<\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/03\/17\/latelier-damaya-a-family-brand-of-customizable-jewelry\/\">L&#8217;Atelier d&#8217;Amaya: a family brand of customizable jewelry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon continues its move towards lifestyle by teaming up with Japanese artist Tetsunori Tawaraya. This encounter between sport, art and urban culture marks a turning&#8230;<\/p>\n","protected":false},"author":3,"featured_media":159342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"quartier":[],"class_list":["post-159345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon acquires Japanese artist Tetsunori Tawaraya<\/title>\n<meta name=\"description\" content=\"Decathlon continues its move towards lifestyle by teaming up with Japanese artist Tetsunori Tawaraya. 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