{"id":160068,"date":"2025-03-24T11:00:00","date_gmt":"2025-03-24T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/24\/a-secret-pop-up-in-paris-for-nina-rouge-crush\/"},"modified":"2025-03-24T11:00:11","modified_gmt":"2025-03-24T11:00:11","slug":"a-secret-pop-up-in-paris-for-nina-rouge-crush","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/24\/a-secret-pop-up-in-paris-for-nina-rouge-crush\/","title":{"rendered":"A secret pop-up in Paris for Nina Rouge Crush…"},"content":{"rendered":"\n

What if the season’s fruitiest fragrance, Nina Rouge Crush, were an immersive experience in the heart of Paris?<\/strong><\/p>\n\n

A fruity ode to the capital’s “Cherry Lovers<\/h2>\n\n

Nina Ricci<\/em> once again transforms the City of Light into a fragrant playground. After Nina Illusion<\/em> in 2023, the House now unveils Nina Rouge Crush<\/strong>, a vegan<\/strong> and ultra-gourmand fragrance, imagined under the direction of stylist Harris Reed<\/em>. Between juicy raspberry<\/strong> and sweet cherry<\/strong>, this juice reinvents Nina’s olfactory DNA with an even more pop twist. <\/p>\n\n

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A publication shared by NINA RICCI (@ninaricci)<\/a><\/p><\/div><\/blockquote>\n\n<\/div>\n\n\n\n

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To celebrate its launch, the brand will take over a secret location at 45 boulevard Haussmann<\/strong> in the 9th arrondissement. An ephemeral space open from April 4 to 6<\/em>, 10 a.m. to 7 p.m.<\/strong>, designed as a total celebration of this new Passion Red iteration. <\/p>\n\n

An immersive setting in the colors of the bottle<\/h2>\n\n

This immersive pop-up is more than just a perfume presentation. Nina Ricci is thinking bigger: sensory experiences<\/em>, Instagrammable settings<\/em>, exclusive T-shirts to be won<\/em>… Every detail is designed to reflect the lacquered red of the bottle and create viral content. At a time when beauty is experienced as much as it is shared, the brand is banking on visual emotion. <\/p>\n\n

As with last year’s Caf\u00e9 Nina Illusion<\/em> at Ch\u00e2telet, this new event is aimed at a young, curious and connected target audience. The aim? To offer much more than a perfume: an immersive interlude<\/strong> that speaks to both the sense of smell and the imagination. <\/p>\n\n

Paris, the setting for a generational fragrance<\/h2>\n\n

Nina Rouge Crush isn’t just releasing a new juice. It’s part of a wider strategy in which the city of Paris becomes a setting in its own right<\/strong>. By emphasizing surprise, participation and storytelling, Nina Ricci continues to build a strong emotional relationship<\/strong> with its community. <\/p>\n\n

\ud83d\udccd 45 boulevard Haussmann, 75009 Paris
\ud83d\udcc5 April 4 to 6, 2024
\u23f0 10 a.m. to 7 p.m.<\/p>\n\n

Also read: Cyrano returns to Paris, but not in the way you’d expect…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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