{"id":160195,"date":"2025-03-24T13:00:00","date_gmt":"2025-03-24T13:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/24\/kim-kardashian-merges-skkn-with-skims-what-cotys-withdrawal-conceals\/"},"modified":"2025-03-24T13:00:33","modified_gmt":"2025-03-24T13:00:33","slug":"kim-kardashian-merges-skkn-with-skims-what-cotys-withdrawal-conceals","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/24\/kim-kardashian-merges-skkn-with-skims-what-cotys-withdrawal-conceals\/","title":{"rendered":"Kim Kardashian merges Skkn with Skims: what Coty’s withdrawal conceals"},"content":{"rendered":"\n

Behind this financial operation lies a bold strategic repositioning. And a new chapter for Kim Kardashian’s empire. <\/strong><\/p>\n\n

Coty draws the line at Skkn<\/h2>\n\n

On Friday, multinational Coty<\/strong>, parent company of CoverGirl<\/em>, announced the sale of its 20% stake in Skkn by Kim<\/strong>, the beauty line launched by Kim Kardashian<\/em>. The buyer? None other than Skims<\/em>, the ready-to-wear brand founded by the star herself. This decision ratifies the merger of her two flagship companies<\/strong>, a move that questions as much as it intrigues. <\/p>\n\n

Acquired in 2021<\/em> with a view to expanding into premium cosmetics, this stake has now been resold to enable Coty to reduce its debt<\/strong> and reallocate investments to its other brands. This withdrawal comes at a time when the New York-based group has posted one disappointing result<\/strong> after another: a surprise drop in sales, a downward revision of its annual profit forecasts and a slowdown in consumer spending. <\/p>\n\n

Kim Kardashian strategy: refocus for better control<\/h2>\n\n

Kim Kardashian is back in control. By integrating Skkn into Skims<\/strong>, the billionaire is capitalizing on the strike force of her textile brand, already valued in the billions. The ambition is clear: to create a unified lifestyle platform<\/strong>, similar to what Rihanna<\/em> is attempting with Fenty. Rumors persist of make-up and skincare lines integrated into future capsule collections. <\/p>\n\n

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A publication shared by SKKN BY KIM (@skkn)<\/a><\/p><\/div><\/blockquote>\n