{"id":160302,"date":"2025-03-21T11:11:35","date_gmt":"2025-03-21T11:11:35","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/21\/nike-falls-but-surprises-what-does-that-really-mean\/"},"modified":"2025-03-24T16:27:55","modified_gmt":"2025-03-24T16:27:55","slug":"nike-falls-but-surprises-what-does-that-really-mean","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/21\/nike-falls-but-surprises-what-does-that-really-mean\/","title":{"rendered":"Nike falls, but surprises: what does that really mean?"},"content":{"rendered":"\n

Sales down, net income down 32%… and yet Wall Street applauds. Nike has just published contrasting quarterly results, revealing a still fragile but promising turnaround strategy. <\/strong><\/p>\n\n

A tense context<\/h2>\n\n

In the third quarter of fiscal 2025<\/strong>(ended February 28<\/em>), Nike posted sales of $11.3 billion<\/strong>, down 9%<\/strong> year-on-year. Net profit fell to 794 million<\/strong>, compared with over one billion last year. This downward trend affected both the Nike brand (-9%) and Converse (-18%)<\/strong>, and was felt in all geographic regions<\/strong>. <\/p>\n\n

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A publication shared by Nike (@nike)<\/a><\/p><\/div><\/blockquote>\n