{"id":160925,"date":"2025-03-28T10:00:00","date_gmt":"2025-03-28T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/28\/bvlgari-revolutionizes-haute-joaillerie-with-mixed-reality\/"},"modified":"2025-03-28T10:01:02","modified_gmt":"2025-03-28T10:01:02","slug":"bvlgari-revolutionizes-haute-joaillerie-with-mixed-reality","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/28\/bvlgari-revolutionizes-haute-joaillerie-with-mixed-reality\/","title":{"rendered":"Bvlgari revolutionizes Haute Joaillerie with mixed reality"},"content":{"rendered":"\n<p><strong>A blend of digital innovation and jewelry tradition, Bvlgari unveils an unprecedented immersive experience thanks to mixed reality. A bold gamble that redefines luxury. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Total immersion in the heart of jewelry<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited.png\" alt=\"\" class=\"wp-image-160805\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited.png 1500w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-295x166.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-880x495.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-534x300.png 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-768x432.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-180x100.png 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-312x175.png 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-829x466.png 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-372x209.png 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-1024x576.png 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/03\/bvlgari-serpenti-realite-mixte-casque-apple-joaillerie_3b90d4c8ff55635642937c6074396c8a-1-edited-296x167.png 296w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">\u00a9Bvlgari<\/figcaption><\/figure>\n\n<p>With the <strong>Bvlgari Infinito<\/strong> app, the Italian house takes the customer experience to a new level. Available on the<strong>Apple Vision Pro<\/strong>, this platform <strong>plunges customers into the world of Haute Joaillerie pieces<\/strong> in 3D, with an impressive level of detail. Every stone, every setting becomes visible from every angle. The jeweler&#8217;s gesture is almost palpable. Bvlgari transforms the act of discovering a jewel into a <strong>sensory experience<\/strong>. Luxury is no longer just something to wear, it&#8217;s something to experience.     <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The Snake, ever more symbolic<\/h2>\n\n<p>The first immersive experience focuses on <strong><a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/01\/22\/bvlgari-celebrates-the-world-of-serpenti-in-its-luxury-hotels\/\">Serpenti<\/a><\/strong>the mythical emblem of Bvlgari since the 1940s. The <strong>Serpenti Infinito<\/strong> universe allows users to explore the contours of this symbol of power, femininity and rebirth. In choosing this theme, Bvlgari also celebrates <strong>the Year of the <a href=\"https:\/\/www.lvmh.com\/fr\/les-actualites-lvmh\/bvlgari-devoile-lexposition-serpenti-infinito-a-shanghai--un-dialogue-intemporel-entre-serpenti-et-lart\" target=\"_blank\" rel=\"noreferrer noopener\">Serpent<\/a><\/strong> in the Chinese lunar calendar. A subtle way of connecting cultural heritage, storytelling and technological innovation. The jewel becomes <strong>a story in itself<\/strong>, enriched by an artistic and historical reading.    <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Digital art as an extension of know-how<\/h2>\n\n<p>For this project, Bvlgari has teamed up with the renowned artist <strong>Refik Anadol<\/strong>, a pioneer of generative art. He has created a digital work inspired by the Serpenti, visible via the application. The result is hypnotic. Digital art dialogues with precious stones, light marries gold, movement marries form. This collaboration perfectly embodies Bvlgari&#8217;s desire to <strong>place innovation at the service of emotion<\/strong>, without ever betraying the essence of the jewel. Digital technology does not replace the craftsman&#8217;s hand, but rather extends it.     <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A new reading of luxury<\/h2>\n\n<p>Bvlgari is not just a virtual showcase. It&#8217;s a <strong>paradigm shift<\/strong>. Mixed reality becomes a narrative tool, a new form of engagement with customers. Luxury houses, often attached to rarity and secrecy, dare to make a spectacular overture here. Innovation doesn&#8217;t break codes, it enriches them. With Bvlgari Infinito, the brand proves that <strong>Haute Joaillerie<\/strong> can be <strong>brought into the XXI\u1d49 century<\/strong>, without losing its soul.     <\/p>\n\n<p>Bvlgari is charting a singular course. By integrating <strong>mixed reality<\/strong> into its universe, the Italian house is not looking for effect. It offers <strong>a new way of experiencing jewelry<\/strong>, at the crossroads of the tangible and the digital. And this may just be the beginning. Because if tomorrow&#8217;s luxury is to be played out through emotion, Bvlgari has already mastered the art of staging it.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A blend of digital innovation and jewelry tradition, Bvlgari unveils an unprecedented immersive experience thanks to mixed reality. A bold gamble that redefines luxury. Total&#8230;<\/p>\n","protected":false},"author":3,"featured_media":160799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-160925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bvlgari revolutionizes Haute Joaillerie with mixed reality<\/title>\n<meta name=\"description\" content=\"Between digital innovation and jewellery tradition, Bvlgari unveils an unprecedented immersive experience thanks to mixed reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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