{"id":161050,"date":"2025-03-29T08:57:45","date_gmt":"2025-03-29T08:57:45","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/29\/the-institut-du-monde-arabe-launches-a-prize-that-will-change-everything\/"},"modified":"2025-03-29T08:58:16","modified_gmt":"2025-03-29T08:58:16","slug":"the-institut-du-monde-arabe-launches-a-prize-that-will-change-everything","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/29\/the-institut-du-monde-arabe-launches-a-prize-that-will-change-everything\/","title":{"rendered":"The Institut du Monde Arabe launches a prize that will change everything&#8230;"},"content":{"rendered":"\n<p><strong>A brand new prize celebrates the creativity of Arab designers. Discover this unique springboard that is shaking up the French fashion scene. <\/strong><\/p>\n\n<p><strong>An unprecedented initiative showcases the talents of the Arab world. The Institut du Monde Arabe (IMA) is hitting back with a fashion competition that could well reshuffle the deck. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A first in France for talent that&#8217;s too low-profile<\/h2>\n\n<p>While <strong>Fashion Weeks in Riyadh, Beirut and Casablanca<\/strong> have been revealing a vibrant Arab fashion scene for some years now, <strong>France<\/strong> has remained largely on the sidelines. To fill this gap, the IMA is announcing the creation of the very first <strong>Arab World Fashion Prize<\/strong>, open to designers from the <strong>22 countries of the Arab League<\/strong>, or their diasporas. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DHqLqIhNcsz\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DHqLqIhNcsz\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DHqLqIhNcsz\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by ANCR\u00c9 (@ancremagazine)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The competition aims to correct a glaring under-representation, often mingled with clich\u00e9s. The IMA reminds us that Arab fashion is <strong>the bearer of ancient know-how<\/strong>, <strong>boundless creativity<\/strong> and an assertive desire to <strong>rethink social norms<\/strong> through clothing. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Two categories to highlight singular approaches<\/h2>\n\n<p>The award is based on two complementary themes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Emerging talent<\/strong>: for young designers with little exposure;<\/li>\n\n\n\n<li><strong>Innovative talent<\/strong>: promoting the use of <strong>sustainable materials<\/strong>, <strong>cutting-edge technologies<\/strong> and <strong>ethical practices<\/strong>.<\/li>\n<\/ul>\n\n<p>Applications are open until <em>June 15, 2025<\/em> on the IMA website. A committee made up of renowned professionals such as <strong>Yaffa Assouline<\/strong>, <strong>Leyla Neri<\/strong> and <strong>Youness Bouchida<\/strong> will select 10 finalists. The winners will then be chosen by a prestigious jury at <strong>Paris Fashion Week<\/strong> in <em>October 2025<\/em>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A committed award, in tune with a generation in search of meaning<\/h2>\n\n<p>The IMA affirms that priority will be given to <strong>eco-responsible approaches<\/strong> and projects with a <strong>positive local impact<\/strong>. A way of aligning with current fashion values, where social impact weighs as much as aesthetics. <\/p>\n\n<p>This desire to <strong>promote inclusive, virtuous and multicultural fashion<\/strong> is in line with the major orientations of contemporary luxury houses. At a time when Paris is questioning its own diversity, this prize could well become a <strong>hub for a new generation of designers<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A strategic showcase for the IMA&#8230; and for Paris<\/h2>\n\n<p>With this competition, the Institut du Monde Arabe aims to <strong>become a reference point for Arab designers<\/strong>, finally offering them a stage to match their potential. The choice of <strong>Paris<\/strong>, world capital of fashion, lends strong symbolic weight to the initiative. <\/p>\n\n<p>Through this platform, the institute hopes to <strong>change attitudes<\/strong>, <strong>break down barriers<\/strong>, and offer Arab talent recognition that has hitherto been too often deferred.<\/p>\n\n<h4 class=\"wp-block-heading\">What&#8217;s next?<\/h4>\n\n<p>\ud83d\udccd<em>Applications are open until June 15, 2025<\/em>: interested designers have everything to gain by taking the plunge.<br\/>\ud83c\udfaf And for those curious about new styles, this competition promises to be an <strong>avant-garde detector<\/strong>.<\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/03\/28\/zendaya-in-be-my-baby-a-biopic-a-challenge-a-dream-come-true\/\">Zendaya in Be My Baby: a biopic, a challenge, a dream come true<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand new prize celebrates the creativity of Arab designers. Discover this unique springboard that is shaking up the French fashion scene. An unprecedented initiative&#8230;<\/p>\n","protected":false},"author":3,"featured_media":161047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-161050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Institut du Monde Arabe launches a prize that will change everything...<\/title>\n<meta name=\"description\" content=\"An unprecedented initiative showcases the talents of the Arab world. 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