{"id":161112,"date":"2025-03-29T12:00:00","date_gmt":"2025-03-29T12:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/29\/bvlgari-goes-mixed-reality-with-an-immersive-app\/"},"modified":"2025-03-29T12:00:36","modified_gmt":"2025-03-29T12:00:36","slug":"bvlgari-goes-mixed-reality-with-an-immersive-app","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/29\/bvlgari-goes-mixed-reality-with-an-immersive-app\/","title":{"rendered":"Bvlgari goes mixed reality with an immersive app"},"content":{"rendered":"\n

Dive into the heart of a Bvlgari necklace without leaving your living room? It’s now possible thanks to Infinito, the immersive application from the Roman house that reinvents the Haute Joaillerie experience. <\/strong><\/p>\n\n

When jewelry becomes a spatial experience<\/h2>\n\n

Now available from theApple Vision Pro App Store<\/strong>, Bvlgari Infinito<\/strong> offers a high-resolution 3D exploration<\/strong> of the Italian brand’s flagship pieces. Real-time rendering lets you virtually manipulate the jewels, observing every detail, every stone, every finish… as if you were in the house’s Roman workshop. <\/p>\n\n

This is a first for Bvlgari<\/strong> and a pioneering initiative in the luxury sector. Jean-Christophe Babin, the brand’s CEO, makes no secret of his ambition: ” This immersive experience allows us to celebrate our heritage of excellence while boldly exploring uncharted digital frontiers.<\/em> ” <\/p>\n\n

Serpenti Infinito: digital tribute to the house icon<\/h2>\n\n

The first episode of this digital adventure<\/strong> is entitled Serpenti Infinito<\/em>. It celebrates the brand’s mythical animal, a symbol of metamorphosis, power and sensuality. <\/p>\n\n

But beyond the jewel itself, the app offers a plunge into the visual universe of Refik Anadol<\/strong>, a renowned digital artist. His immersive work, created especially for the occasion, transforms the snake into a moving, dreamlike entity, halfway between the organic and the virtual. <\/p>\n\n

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A publication shared by BVLGARI Official (@bvlgari)<\/a><\/p><\/div><\/blockquote>\n