{"id":161375,"date":"2025-03-29T16:00:00","date_gmt":"2025-03-29T16:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/03\/29\/hysteric-glamour-the-cult-japanese-brand-that-crosses-generations\/"},"modified":"2025-03-31T12:48:37","modified_gmt":"2025-03-31T12:48:37","slug":"hysteric-glamour-the-cult-japanese-brand-that-crosses-generations","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/03\/29\/hysteric-glamour-the-cult-japanese-brand-that-crosses-generations\/","title":{"rendered":"Hysteric Glamour: the cult Japanese brand that crosses generations"},"content":{"rendered":"\n

Born in 1984, the Hysteric Glamour brand never ages: it mutates, adapts and today appeals to K-pop fans and 70s punk nostalgics alike. So what’s the secret behind this atypical longevity? <\/strong><\/p>\n\n

A brand shaped by rock, not fashion<\/h2>\n\n

For Nobuhiko Kitamura<\/strong>, founder of Hysteric Glamour, fashion is never more than a pretext for expressing a universe<\/strong>. Inspired at an early age by the American glam rock scene – from Suzi Quatro to Patti Smith<\/strong>, via MC5<\/strong> – he developed an aesthetic infused with music, vintage images, comic books and mass advertising<\/strong>. <\/p>\n\n

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A publication shared by HYSTERIC GLAMOUR official. (@hystericglamour_tokyo) <\/a><\/p><\/div><\/blockquote>\n