{"id":161832,"date":"2025-04-03T10:03:00","date_gmt":"2025-04-03T08:03:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/03\/french-brands-that-the-world-listens-to\/"},"modified":"2025-04-03T18:29:18","modified_gmt":"2025-04-03T16:29:18","slug":"french-brands-that-the-world-listens-to","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/03\/french-brands-that-the-world-listens-to\/","title":{"rendered":"French brands that the world listens to"},"content":{"rendered":"\n<p><strong>In <em>2024<\/em>, L&#8217;Or\u00e9al, Dior and Chanel are no longer just prestige brands. They have become true media influencers, according to the latest report from media intelligence expert Onclusive. This ground-breaking ranking, based on the Global Media Influence Score, puts L&#8217;Or\u00e9al in first place (23\/50), ahead of Dior (22\/50) and Chanel (19\/50).  <\/strong><br\/><br\/>But what explains this ascent into the public sphere? Far from resting on their laurels, these Houses are now investing massively in unexpected fields: <strong>artificial intelligence<\/strong>, <strong>virtual make-up<\/strong>, <strong>CSR<\/strong> and <strong>social inclusion<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Sustainability and diversity: new markers of influence<\/h2>\n\n<p>The ranking doesn&#8217;t stop at raw visibility. In terms of <strong>sustainability<\/strong> communication, L&#8217;Or\u00e9al, Dior and Chanel also come out on top, with high scores in <strong>Sustainability Media France<\/strong> (57, 55 and 38\/100 respectively). These figures are still a long way from those of insurer Axa (72\/100), but they demonstrate a <strong>clear desire to green their image<\/strong>.  <br\/><br\/>Another powerful lever: commitment to <strong>diversity and inclusion<\/strong>. On this point, Chanel remains more discreet, leaving Louis Vuitton (70\/100) or Gucci in Italy to take center stage. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A well-oiled global strategy<\/h2>\n\n<p>While these brands shine in France, they don&#8217;t stop there. <strong>Burberry<\/strong> dominates in the UK, <strong>Prada<\/strong> and <strong>Gucci<\/strong> in Italy. Further proof that influence is now <strong>as much about social awareness as it is about style.<\/strong> <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Things to remember<\/h2>\n\n<p>The influence of the major brands is no longer limited to luxury. <strong>Innovation, sustainability, inclusion<\/strong>: these are the new codes to master. And if you don&#8217;t follow them, others will do it for you. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/03\/29\/lululemon-in-decline-in-the-usa\/\">Lululemon loses ground in the USA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, L&#8217;Or\u00e9al, Dior and Chanel are no longer just prestige brands. They have become true media influencers, according to the latest report from media&#8230;<\/p>\n","protected":false},"author":3,"featured_media":161829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2996],"tags":[],"quartier":[],"class_list":["post-161832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>French brands that the world listens to<\/title>\n<meta name=\"description\" content=\"In 2024, L&#039;Or\u00e9al, Dior and Chanel are no longer just prestige brands. 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