{"id":162118,"date":"2025-04-04T12:00:00","date_gmt":"2025-04-04T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/04\/audemars-piguet-unveils-a-secret-world-in-virtual-reality\/"},"modified":"2025-04-04T12:00:27","modified_gmt":"2025-04-04T10:00:27","slug":"audemars-piguet-unveils-a-secret-world-in-virtual-reality","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/04\/audemars-piguet-unveils-a-secret-world-in-virtual-reality\/","title":{"rendered":"Audemars Piguet unveils a secret world in virtual reality"},"content":{"rendered":"\n<p><strong>What if you could enter the world of Audemars Piguet without leaving your living room? That&#8217;s the challenge of &#8220;The House of Wonders&#8221;, a virtual reality experience that redefines the codes of artisan transmission. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Immersion at the frontier of the real and the imaginary<\/h2>\n\n<p>To mark its <em>150th<\/em> anniversary, Swiss watchmaker <strong>Audemars Piguet<\/strong> is offering an <strong>interactive VR experience<\/strong> developed with Dreamscape Immersive. An ambitious project, far from a simple promotional gadget: here, technology becomes a tool for memory, learning and emotion. <\/p>\n\n<p>In this fantastic universe, visitors &#8211; in the form of avatars &#8211; follow an origami bird through the various stages of watchmaking. Every gesture and miniature mechanism is recreated with breathtaking precision. <strong>Participants can even influence the story<\/strong> and design their own watch creation. It&#8217;s a fun and innovative way to explore an exceptional skill, too often reserved for the elite.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Geneva, Milan, Shanghai&#8230; then your show<\/h2>\n\n<p>From <em>April 2025<\/em>, &#8220;The House of Wonders&#8221; will be at the Dreamscape center in Geneva, at the<strong>AP House in Milan<\/strong>, before moving on to Shanghai<em>(May<\/em>) and Dubai<em>(November<\/em>). But the real surprise? A public version of this adventure will soon be available <strong>from home<\/strong>, via a dedicated website.  <\/p>\n\n<p>A turning point for the luxury brand, which here flirts with the codes of gaming while celebrating the rigor of the artisanal gesture. This is not Audemars Piguet&#8217;s first time: back in <em>2023<\/em>, the brand launched &#8220;The Clockwork Forest&#8221;, another immersive experience connected to the Vall\u00e9e de Joux. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Why is it worth following?<\/h2>\n\n<p>Part heritage tribute, part technological innovation, &#8220;The House of Wonders&#8221; <strong>challenges the classic formats of luxury watchmaking<\/strong>. A must-see initiative for all those who believe that tradition and the future are not mutually exclusive. <\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/04\/04\/lutetia-becomes-mandarin-oriental-a-fusion-of-legends-in-the-heart-of-the-left-bank\/\">Lutetia becomes Mandarin Oriental: a fusion of legends in the heart of the Left Bank<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you could enter the world of Audemars Piguet without leaving your living room? That&#8217;s the challenge of &#8220;The House of Wonders&#8221;, a virtual&#8230;<\/p>\n","protected":false},"author":3,"featured_media":162097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-162118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audemars Piguet unveils a secret world in virtual reality<\/title>\n<meta name=\"description\" content=\"What if you could enter the world of Audemars Piguet without leaving your living room? 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